Horticultural Therapy Benefits Research Alignment
Root in Nature Inc. aims to enhance the credibility and accessibility of information on the benefits of horticultural therapy. The project involves researching and validating the benefits listed on their website by matching them with existing research papers and articles. This task will help ensure that the information provided is accurate and supported by scientific evidence. The project will require learners to delve into academic databases, identify relevant studies, and summarize findings that align with the benefits mentioned on the website. By doing so, learners will apply their research skills and knowledge of horticultural therapy, contributing to the company's mission of promoting therapeutic gardening practices.
Integrating 'Emotional Resilience and Action in a Changing Climate' Course
Root in Nature Inc. is expanding its educational offerings by introducing a new virtual, self-paced course titled 'Emotional Resilience and Action in a Changing Climate.' This course marks a significant shift from the company's traditional focus on therapeutic horticulture to addressing broader environmental and emotional well-being issues. The project aims to strategically and thoughtfully integrate this new course into the existing suite of courses, ensuring a seamless transition and effective marketing to the new target audience. The team will analyze the current course structure, identify integration points, and develop a comprehensive plan to incorporate the new course. This includes aligning the new course with the company's brand, creating promotional materials, and ensuring the course is accessible and engaging for learners.
Virtual Presentation and Communication Asset Development
Root in Nature Inc. is seeking to enhance its virtual presentation materials and communication assets to effectively support its licensing initiatives. The goal of this project is to assist in the preparation of engaging and informative virtual presentations that clearly convey the company's key messages. Learners will apply their knowledge of communication strategies and digital content creation to develop script documents and refine key messaging. This project offers an opportunity to bridge classroom learning with real-world application, focusing on the creation of cohesive and impactful communication tools. The project is structured to be completed within 60 hours, ensuring a focused and manageable workload.
Horticultural Therapy Benefits Research Alignment
Root in Nature Inc. aims to enhance the credibility and accessibility of information on the benefits of horticultural therapy. The project involves researching and validating the benefits listed on their website by matching them with existing research papers and articles. This task will help ensure that the information provided is accurate and supported by scientific evidence. The project will require learners to delve into academic databases, identify relevant studies, and summarize findings that align with the benefits mentioned on the website. By doing so, learners will apply their research skills and knowledge of horticultural therapy, contributing to the company's mission of promoting therapeutic gardening practices.
Marketing an online course 'Nature at Work' to international markets
Alexis Ashworth from Root in Nature and Dr. Owen Wiseman have developed a virtual, self-paced Nature at Work course that will launch in November 2023. This one-hour course helps you navigate the intersection of human health and nature, and is designed for anyone who wants to leverage nature in their own life or to create a healthier environment for their workspace. Current research validates the power of nature to restore and improve mental and physical health, as well as to spur creativity and innovation. The main goal is to assist with marketing this course, including research, marketing list creation, and formulation of a marketing strategy using tools such as HubSpot.
Marketing an online course and community to international markets
Root in Nature has developed a virtual, self-paced Intro to Therapeutic Horticulture course that enables recreation therapists and other allied health professionals to integrate plants, gardening and nature into their therapeutic approach. It teaches how to facilitate, adapt and evaluate therapeutic horticulture activities with individual clients and small groups. It also provides foundational horticulture and safety training and equips practitioners with the skills to facilitate activities with individual clients and small groups. The main goal is to assist with marketing this course and international community (GrowTH Community- more information on website), including direct reach-out and formulation of a marketing strategy.
Website Redesign for Growing Social Enterprise
Our social enterprise Root in Nature website was created in SquareSpace by our CEO & Founder. While it may be visually appealing, it is not designed with a clear sales path with a customer journey and appropriate calls to action. As we are a growing organization with plans for international expansion in 2023, we would like our website analyzed and are prepared to completely redesign it to achieve our goals. Students should be prepared to: Understand our offerings and what to prioritize for the upcoming year Create a design proposal for our review Build a fully-functioning website, with our assistance in providing content and copy Make SEO recommendations Advise on addition of video and graphics to the website
Marketing an Online Course and Network to International Markets
Root in Nature has developed a virtual, self-paced Intro to Therapeutic Horticulture course that enables recreation therapists and other allied health professionals to integrate plants, gardening and nature into their therapeutic approach. It teaches how to facilitate, adapt and evaluate therapeutic horticulture activities with individual clients and small groups. It also provides foundational horticulture and safety training and equips practitioners with the skills to facilitate activities with individual clients and small groups. The main goal is to assist with marketing this course and international community (GrowTH Network- more information on website here: https://rootinnature.ca/), including direct reach-out and formulation of a marketing strategy.