Alexis Ashworth from Root in Nature and Dr. Owen Wiseman have developed a virtual, self-paced Nature at Work course that will launch in November 2023. This one-hour course helps you navigate the intersection of human health and nature, and is designed for anyone who wants to leverage nature in their own life or to create a healthier environment for their workspace. Current research validates the power of nature to restore and improve mental and physical health, as well as to spur creativity and innovation.

The main goal is to assist with marketing this course, including research, marketing list creation, and formulation of a marketing strategy using tools such as HubSpot.

• Develop an understanding of the product (currently advertised here, though course is to be launched November 2023 so this page will be updated: https://rootinnature.ca/nature-at-work/
• Market research on our target market and their interest in this type of course
• Development of key messaging for this new product that would appeal to this audience
• Develop a digital marketing strategy to reach this target market

The students will be part of a dynamic and growing enterprise, and will work directly with Alexis and Dr. Wiseman. Alexis and Owen will meet regularly with students and will provide them with the tools they require to succeed in their projects.