Alexis Ashworth
Alexis Ashworth
Founder & CEO -
(3)
3
Location
Ottawa, Ontario, Canada
Bio

Alexis is is an experienced CEO with extensive leadership experience in the nature-based wellness, affordable housing and finance sectors. Alexis founded Root in Nature because of a long-time love of plants and gardening and an appreciation of their therapeutic benefits.

She holds a BComm in Finance, an MBA in International Development Management, and is an active member of the Canadian Horticultural Therapy Association.

Serving 11 years as CEO of Habitat for Humanity in Ottawa and Halifax, Alexis was named one of Ottawa Business Journal's Forty Under 40 for both business achievements and community involvement. In 2022 Root in Nature won a Best Ottawa Business (BOB) award for Best Performance in Social Entrepreneurship.

Alexis’ interest in horticulture grew through volunteer engagements with World Wide Opportunities on Organic Farms (WWOOF). On weekends she can be found in her fruit and vegetable gardens, growing food for her husband to cook and two young daughters to enjoy.

Companies
Categories
Branding & style guides Advertising Sales strategy Marketing strategy Social media marketing

Socials

Achievements

Latest feedback

Recent projects

Root in Nature Inc.
Root in Nature Inc.
Ottawa, Ontario, Canada

Integrating 'Emotional Resilience and Action in a Changing Climate' Course

Root in Nature Inc. is expanding its educational offerings by introducing a new virtual, self-paced course titled 'Emotional Resilience and Action in a Changing Climate.' This course marks a significant shift from the company's traditional focus on therapeutic horticulture to addressing broader environmental and emotional well-being issues. The project aims to strategically and thoughtfully integrate this new course into the existing suite of courses, ensuring a seamless transition and effective marketing to the new target audience. The team will analyze the current course structure, identify integration points, and develop a comprehensive plan to incorporate the new course. This includes aligning the new course with the company's brand, creating promotional materials, and ensuring the course is accessible and engaging for learners.

Matches 2
Category Marketing strategy + 4
Open
Root in Nature Inc.
Root in Nature Inc.
Ottawa, Ontario, Canada

Horticultural Therapy Benefits Research Alignment

Root in Nature Inc. aims to enhance the credibility and accessibility of information on the benefits of horticultural therapy. The project involves researching and validating the benefits listed on their website by matching them with existing research papers and articles. This task will help ensure that the information provided is accurate and supported by scientific evidence. The project will require learners to delve into academic databases, identify relevant studies, and summarize findings that align with the benefits mentioned on the website. By doing so, learners will apply their research skills and knowledge of horticultural therapy, contributing to the company's mission of promoting therapeutic gardening practices.

Matches 2
Category Scientific research + 4
Open
Root in Nature Inc.
Root in Nature Inc.
Ottawa, Ontario, Canada

Virtual Presentation and Communication Asset Development

Root in Nature Inc. is seeking to enhance its virtual presentation materials and communication assets to effectively support its licensing initiatives. The goal of this project is to assist in the preparation of engaging and informative virtual presentations that clearly convey the company's key messages. Learners will apply their knowledge of communication strategies and digital content creation to develop script documents and refine key messaging. This project offers an opportunity to bridge classroom learning with real-world application, focusing on the creation of cohesive and impactful communication tools. The project is structured to be completed within 60 hours, ensuring a focused and manageable workload.

Matches 0
Category Communications + 2
Closed
Root in Nature Inc.
Root in Nature Inc.
Ottawa, Ontario, Canada

Horticultural Therapy Benefits Research Alignment

Root in Nature Inc. aims to enhance the credibility and accessibility of information on the benefits of horticultural therapy. The project involves researching and validating the benefits listed on their website by matching them with existing research papers and articles. This task will help ensure that the information provided is accurate and supported by scientific evidence. The project will require learners to delve into academic databases, identify relevant studies, and summarize findings that align with the benefits mentioned on the website. By doing so, learners will apply their research skills and knowledge of horticultural therapy, contributing to the company's mission of promoting therapeutic gardening practices.

Matches 0
Category Scientific research + 2
Closed