Integrating 'Emotional Resilience and Action in a Changing Climate' Course

Open
Root in Nature Inc.
Ottawa, Ontario, Canada
Alexis Ashworth
Founder & CEO
(4)
5
Project
Academic experience
60 hours of work total
Learner
Anywhere
Advanced level

Project scope

Categories
Branding & style guides Communications Project management Digital marketing Marketing strategy
Skills
marketing marketing research market opportunities advertising strategy corporate strategy advertising campaigns
Details

Root in Nature Inc. is expanding its educational offerings by introducing a new virtual, self-paced course titled 'Emotional Resilience and Action in a Changing Climate.' This course marks a significant shift from the company's traditional focus on therapeutic horticulture to addressing broader environmental and emotional well-being issues. The project aims to strategically and thoughtfully integrate this new course into the existing suite of courses, ensuring a seamless transition and effective marketing to the new target audience. The team will analyze the current course structure, identify integration points, and develop a comprehensive plan to incorporate the new course. This includes aligning the new course with the company's brand, creating promotional materials, and ensuring the course is accessible and engaging for learners.

Deliverables

- A detailed integration plan outlining how the new course will be incorporated into the existing suite of courses.


- A marketing strategy that aligns with Root in Nature Inc.'s branding.


- Marketing and promotional materials tailored to the new target audience.


- A report on potential challenges and solutions for the integration process.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Climate action

About the company

Company
Ottawa, Ontario, Canada
2 - 10 employees
Hospital, health, wellness & medical

Root in Natureā„¢ strengthens human health by connecting people with plants and nature through therapeutic horticulture, while serving as a training hub and professional growth platform for practitioners in the field.

We offer in-person therapeutic horticulture services in Ottawa and virtual therapy world-wide, along with a growing suite of online courses and a robust international practitioner network called GrowTH: Grow Therapeutic Horticulture.