Marketing an Online Course and Network to International Markets
Project scope
Categories
Market research Advertising Customer segmentation Digital marketing Marketing strategySkills
marketing strategies target market safety training marketing horticultural therapy digital marketing gardening research new product developmentRoot in Nature has developed a virtual, self-paced Intro to Therapeutic Horticulture course that enables recreation therapists and other allied health professionals to integrate plants, gardening and nature into their therapeutic approach. It teaches how to facilitate, adapt and evaluate therapeutic horticulture activities with individual clients and small groups. It also provides foundational horticulture and safety training and equips practitioners with the skills to facilitate activities with individual clients and small groups.
The main goal is to assist with marketing this course and international community (GrowTH Network- more information on website here: https://rootinnature.ca/), including direct reach-out and formulation of a marketing strategy.
- Develop an understanding of both products (course & GrowTH Community) by gaining access and reviewing them
- Market research on our target market and their interest in this type of course. Our target market for this project is healthcare facilities that engage recreation therapists/ staff and therapists themselves.
- Development of key messaging for this new product that would appeal to this audience
- Determine whether there is a target market that we might be missing
- Develop a digital marketing strategy to reach this target market
- Conduct direct reach-out to this target market in Canada and the US, where appropriate
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Root in Natureβ’ strengthens human health by connecting people with plants and nature through therapeutic horticulture, while serving as a training hub and professional growth platform for practitioners in the field.
We offer in-person therapeutic horticulture services in Ottawa and virtual therapy world-wide, along with a growing suite of online courses and a robust international practitioner network called GrowTH: Grow Therapeutic Horticulture.
Portals
