Root in Nature has developed a virtual, self-paced Intro to Therapeutic Horticulture course that enables recreation therapists and other allied health professionals to integrate plants, gardening and nature into their therapeutic approach. It teaches how to facilitate, adapt and evaluate therapeutic horticulture activities with individual clients and small groups. It also provides foundational horticulture and safety training and equips practitioners with the skills to facilitate activities with individual clients and small groups.

The main goal is to assist with marketing this course and international community (GrowTH Community- more information on website), including direct reach-out and formulation of a marketing strategy.

- Market research on our target market and their interest in this type of course. Our target market for this project is healthcare facilities that engage recreation therapists/ staff. Market size is defined by StatsCan data which show there are 15,545 Activity or Recreation Employees and 8,620 social workers in Canada

- Development of key messaging for this new product

- Development of a marketing strategy (including digital) to reach this target market

The students will be part of a dynamic and growing enterprise, and will work directly with our Founder & CEO Alexis Ashworth. Alexis is committed to being engaged and responsive with faculty and students throughout the duration of the project.

Students will have the opportunity to participate as a member of the Marketing & Communications Advisory Board (MCAB) and will be invited to attend meetings with the MCAB and other marketing-related meetings throughout the project period.