Strategic Project Plan

This project seeks to develop a strategic plan that will provide a roadmap and guidance to the organization in getting our flagship Beauty Supply store (Areli Beauty Space), we will sell natural skincare and beauty products. We will also generate revenue through shelf space rentals to women owned business. The store will have a creative space for product photography and networking events. The project plan will have business capabilities to ensure future competitiveness and success in our industry.

Areli Beauty - Marketing

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: ABOUT COMPANY Areli Beauty was founded in 2020 to formulate skincare products that would elevate the skin’s natural radiance and also provide much-needed moisture. We currently offer a range of plant based natural skincare products specifically body scrubs, oils and lotions. Our brand is built upon a self love approach to beauty and wellness. PROJECT SCOPE : Marketing and Social Media Strategy We would like students to help us with creating and posting content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. To accomplish this, we expect the student(s) will: Social Media Coordinator Scope: KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Write blog articles, email newsletters/sequences and social media content pieces on assigned topics Assist with a social media video launch to promote our organization Develop and post engaging content for social media platforms Ultimately, you will be working on content creation for our organization, including graphic, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent writing and graphic skills would be the ideal candidate for this project. Sales Team Scope : Students will provide support to our team in sales areas such as lead generation, pitching, and customer success. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Lead generation Drafting elevator pitches and marketing copy Drafting slide decks for pitch presentations Drafting guidelines for resolving customer complaints and inquiries Creating a customer journey. Marketing and Communication scope: Students will work to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Assist with development of brand strategy and brand voice to support sales initiative Copywriting, Drafting a communication plan or strategy to address public perception of our company. Drafting a strategy for use of paid media advertising via ads, social media and email newsletter Marketing procurement research Research and connect with PR companies Identify media outlets that are most beneficial to share our brand story A student or team with excellent research and writing skill will be best fit for this role. FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE?/QUEL EST LE NOMBRE MAXIMUM D'ÉTUDIANTS QUE VOTRE PROJET PEUT ACCUEILLIR? * Please note we cannot guarantee this number of students for your project, but we will do our best to accommodate this request/Veuillez noter que nous ne pouvons garantir ce nombre d'étudiants pour votre projet; nous ferons de notre mieux pour répondre à votre requête. 5

Marketing/Sales Strategy Project Implementation

Number of individual students required- 2 Areli Beauty is an all-natural plant based skincare brand on a mission to make clean beauty accessible to all. Our brand is built upon a self love approach to beauty and wellness. The project is to implement our natural skincare marketing campaigns, we have a marketing strategy document ready to be deployed. You will be responsible to implement key aspects of the strategy during the project. You will work directly with the Founder and Product Launch Coordinator. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent marketing, writing and brand strategy skills would be the ideal candidate for this project.

Digital Content Creation

We would like students to help us with creating and posting content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. To accomplish this, we expect the student(s) will: Write blog articles, email newsletters/sequences and social media content pieces on assigned topics Assist with a social media video launch to promote our organization Develop and post engaging content for social media platforms Identify media outlets that are most beneficial to share our story Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent writing and video skills would be the ideal candidate for this project.