Number of individual students required- 2

Areli Beauty is an all-natural plant based skincare brand on a mission to make clean beauty accessible to all. Our brand is built upon a self love approach to beauty and wellness.

The project is to implement our natural skincare marketing campaigns, we have a marketing strategy document ready to be deployed. You will be responsible to implement key aspects of the strategy during the project. You will work directly with the Founder and Product Launch Coordinator.

If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

A student or team with excellent marketing, writing and brand strategy skills would be the ideal candidate for this project.

We’re excited to work with students who can help us not only brainstorm but also execute a strategy to achieve:

Phase 1 Training

Shopify marketing automation training resource: https://www.shopify.ca/marketing-automation

How To create customer journey map https://www.shopify.ca/enterprise/customer-journey-map-ecommerce

Phase 2

• Research and create customer personas of our target audience, you will share the personas with our website manager to ensure it is implemented on our customer journey .

Phase 3

• Go over our existing marketing strategy to create compelling marketing campaigns for our skincare product launch.
• Create and deploy Facebook, google and Instagram ad campaigns.
• Create and send out PR pitches.
• Successful implementation of the drafted marketing campaign
• Final report of the completed tasks

Tools

Canva for design and campaign creation

Facebook ad manager, google merchant

Mailchimp and shopify automation for email sequences and campaigns

Asana and monday.com for project flow and tracking

Students will be working remotely on the project for 80 hours. They will be required to participate in meetings and conference calls via Google Meet or Zoom and they will report to our CEO. There will be a training process and the student will be in contact with their director and CEO on a daily basis, as they will be available to answer any questions and guide them through the project.

Student will have access to our marketing strategy plan document.