Areli Beauty - Marketing

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: ABOUT COMPANY Areli Beauty was founded in 2020 to formulate skincare products that would elevate the skin’s natural radiance and also provide much-needed moisture. We currently offer a range of plant based natural skincare products specifically body scrubs, oils and lotions. Our brand is built upon a self love approach to beauty and wellness. PROJECT SCOPE : Marketing and Social Media Strategy We would like students to help us with creating and posting content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. To accomplish this, we expect the student(s) will: Social Media Coordinator Scope: KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Write blog articles, email newsletters/sequences and social media content pieces on assigned topics Assist with a social media video launch to promote our organization Develop and post engaging content for social media platforms Ultimately, you will be working on content creation for our organization, including graphic, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent writing and graphic skills would be the ideal candidate for this project. Sales Team Scope : Students will provide support to our team in sales areas such as lead generation, pitching, and customer success. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Lead generation Drafting elevator pitches and marketing copy Drafting slide decks for pitch presentations Drafting guidelines for resolving customer complaints and inquiries Creating a customer journey. Marketing and Communication scope: Students will work to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Assist with development of brand strategy and brand voice to support sales initiative Copywriting, Drafting a communication plan or strategy to address public perception of our company. Drafting a strategy for use of paid media advertising via ads, social media and email newsletter Marketing procurement research Research and connect with PR companies Identify media outlets that are most beneficial to share our brand story A student or team with excellent research and writing skill will be best fit for this role. FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE?/QUEL EST LE NOMBRE MAXIMUM D'ÉTUDIANTS QUE VOTRE PROJET PEUT ACCUEILLIR? * Please note we cannot guarantee this number of students for your project, but we will do our best to accommodate this request/Veuillez noter que nous ne pouvons garantir ce nombre d'étudiants pour votre projet; nous ferons de notre mieux pour répondre à votre requête. 5

Digital Content Creation

We would like students to help us with creating and posting content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. To accomplish this, we expect the student(s) will: Write blog articles, email newsletters/sequences and social media content pieces on assigned topics Assist with a social media video launch to promote our organization Develop and post engaging content for social media platforms Identify media outlets that are most beneficial to share our story Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent writing and video skills would be the ideal candidate for this project.

SEO and Social Media Strategy

Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization Search Engine Optimization (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords Create SEO keywords list, making recommendations to optimize our usage of keywords, our website and content Creating engaging content for prominent media websites We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve: Being the top-ranked result for the keywords 'beauty and skincare North America" This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

Training Module Development- Selfcare & Wellness For Corporate Clients

Our company provides selfcare and wellness training for employees of corporate organizations, so they are up-to-date on health and wellness standards. We would like to collaborate with students to create our pilot training program. Tasks may involve: Familiarizing themselves with the training objectives, templates, and implementations. Conducting research on corporate training programs of other organizations. Analyzing data from interviews and surveys regarding wellness training in the workplace. Identifying topics of future training such as those related to new employee training, selfcare, health and wellness. Identify wellness training trends in the workplace and incorporate it in the training.