Strategic Project Plan

Closed
Areli Beauty Inc.
Calgary, Alberta, Canada
Employer
(3)
4
Project
Academic experience
120 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Market research Project management Competitive analysis Market expansion
Skills
strategic planning product photography needs assessment project planning market research research
Details

This project seeks to develop a strategic plan that will provide a roadmap and guidance to the organization in getting our flagship Beauty Supply store (Areli Beauty Space), we will sell natural skincare and beauty products. We will also generate revenue through shelf space rentals to women owned business. The store will have a creative space for product photography and networking events.

The project plan will have business capabilities to ensure future competitiveness and success in our industry.

Deliverables

1. Completion of a needs assessment (market research and analysis)

2. Research into industry/competitor trends and capabilities

3. Draft budget and costs for an organization of our size

4. Project Charter

5. Project Plan

6. Formal Presentation

7. Final Project Report

Mentorship

Students will connect directly with the employer for mentorship and supervision throughout the project. Employer will provide the required company information for the project.

About the company

Company
Calgary, Alberta, Canada
Cosmetics & beauty

Areli Beauty is an all-natural plant based skincare brand on a mission to make clean beauty accessible to all. Our brand is built upon a self love approach to beauty and wellness. Areli Beauty currently offers a range of body scrubs, lotions and oils.