Mothers to Daughters Website UI/UX Redesign

We seek to enhance the user interface (UI) and user experience (UX) of its "Mothers to Daughters" website. The current website has outdated design elements and lacks intuitive navigation, which may deter potential customers. The goal of this project is to modernize the website's look and feel, making it more visually appealing and user-friendly. This will involve analyzing the existing site, identifying areas for improvement, and implementing design changes that align with contemporary web design standards. The project will also focus on ensuring the website is responsive and accessible across various devices and browsers. Key tasks include: - Conducting a UI/UX audit of the current website. - Creating wireframes and mockups for the new design. - Implementing the new design using HTML, CSS, and JavaScript. - Testing the redesigned website for usability and accessibility.

Marketing Strategy (Go-to-market)

Our company aims to advertise lines of products online and in store. We would like to create a compelling marketing plan for our products (bed sheets, standard pillows, duvet covers, decorative pillows) paired with the service of an interior designer. We would like students to design new promotional material for this new product. Based on our insights and additional research, students will develop promotional marketing materials and make recommendations for our social media platforms including which ones will best represent our brand. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Assessing our existing marketing strategy and efforts. Recommending marketing tactics to promote our new product such as exclusive previews and introductory offers. Designing promotional material for various media. Making multiple versions of marketing materials and testing them for comparison.

Website Development

Our business is looking to create a new website to promote our brand, sell product and services and to engage with our clients through the process of purchasing bedding products (pillows, bedsheets, etc) We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users. We want our website to be intuitive and we want it to reflect the multi-cultural essence of our business which blends African, European and Canadian cultures. This will involve several different steps for the students, including: Researching different site-building tools and their associated advantages / disadvantages. Conducting a needs analysis to determine which platform is most suitable. Building a website, with our assistance in providing the content. Providing training on updating and maintaining the website. This links shows the look and feel thats inspiring our products: https://cicam.cm

Supply Chain - Defining Logistics Systems to operate efficiently

Our company is looking for the best logistics and operations processes that would define our supply chain worldwide, with an emphasis in North America. We want to come up with the best system in place to get our products to our customers. We would like students to help us define our systems so that we can efficiently focus efforts and effectively scale. We expect students will need to do the following: Define and document systems for our organization. Make recommendations for a sustainable supply chain (shippings, rates