Mothers to Daughters Website UI/UX Redesign
We seek to enhance the user interface (UI) and user experience (UX) of its "Mothers to Daughters" website. The current website has outdated design elements and lacks intuitive navigation, which may deter potential customers. The goal of this project is to modernize the website's look and feel, making it more visually appealing and user-friendly. This will involve analyzing the existing site, identifying areas for improvement, and implementing design changes that align with contemporary web design standards. The project will also focus on ensuring the website is responsive and accessible across various devices and browsers. Key tasks include: - Conducting a UI/UX audit of the current website. - Creating wireframes and mockups for the new design. - Implementing the new design using HTML, CSS, and JavaScript. - Testing the redesigned website for usability and accessibility.
Animated Video Creation
Our company is poised to revolutionize the bedding industry. We want to explore new ways of sharing our products and services through social media. We would like to collaborate with students to create an animated video that explains our services. This video will be displayed on our website and shared by email. This will involve several different steps for the students, including: Familiarizing themselves with our company’s target market, brand guidelines, and products and services. Developing a storyboard and animating scenes for the video. Selecting suitable background music. Bonus steps in the process would also include: Combining visual and auditory elements to create a finalized video. Recommending ideas for future marketing videos.
SEO and Social Media Strategy
Cameroon Bedding is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends
CRM - How to communicate with clients
We would like you to provide us with a comparison of the top CRMs available and make a recommendation, based on our needs. Our organization sells products and offers services. To achieve this, you will need to consider: Core features. Pricing. Features. Constraints. Usability. Implementation and training. Existing system integration. Security features. Customizability.
Supply Chain - Defining Logistics Systems to operate efficiently
Our company is looking for the best logistics and operations processes that would define our supply chain worldwide, with an emphasis in North America. We want to come up with the best system in place to get our products to our customers. We would like students to help us define our systems so that we can efficiently focus efforts and effectively scale. We expect students will need to do the following: Define and document systems for our organization. Make recommendations for a sustainable supply chain (shippings, rates
Marketing Strategy (Go-to-market)
Our company aims to advertise lines of products online and in store. We would like to create a compelling marketing plan for our products (bed sheets, standard pillows, duvet covers, decorative pillows) paired with the service of an interior designer. We would like students to design new promotional material for this new product. Based on our insights and additional research, students will develop promotional marketing materials and make recommendations for our social media platforms including which ones will best represent our brand. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Assessing our existing marketing strategy and efforts. Recommending marketing tactics to promote our new product such as exclusive previews and introductory offers. Designing promotional material for various media. Making multiple versions of marketing materials and testing them for comparison.
Graphic Design Assets for a Bedding Company
Our company is looking to bring an idea to reality and we need design assets to appeal to our target customers: This involves: Digitally designing assets for website display such as bedsheets, pillows, duvets and throws in addition to banner ad, illustration, infographic, etc. Creating a branding guide including fonts, colors, logo usage and imagery to be used based on the logo. Meeting with the Founder to evaluate the choices made for the branding book to ensure it is aligned with company branding goals, and making any necessary revisions. Executing the full designs for each branding asset using Canva, based on the approved thumbnails. Creating multiple thumbnails with different color schemes based on the colors in the branding guide.
Website Development
Our business is looking to create a new website to promote our brand, sell product and services and to engage with our clients through the process of purchasing bedding products (pillows, bedsheets, etc) We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users. We want our website to be intuitive and we want it to reflect the multi-cultural essence of our business which blends African, European and Canadian cultures. This will involve several different steps for the students, including: Researching different site-building tools and their associated advantages / disadvantages. Conducting a needs analysis to determine which platform is most suitable. Building a website, with our assistance in providing the content. Providing training on updating and maintaining the website. This links shows the look and feel thats inspiring our products: https://cicam.cm
User Research Study 101
We are looking to have students conduct usability tests with 20 pre-identified customers, in order to understand the problem we are trying to solve before our launch. We will provide the customer contact information, and will obtain their consent to participate. Students will be responsible for: Interview scheduling Developing a pre-conceived script for the interview Conducting the moderated interview remotely Writing the user research plan Analyzing the results and confirming alignment baed on the solutions Following up with the customers to share the final case studies and thank them for their participation