User Research Study 101
Project scope
Categories
UX design Market research Project management Competitive analysisSkills
user research research writing usability scriptingWe are looking to have students conduct usability tests with 20 pre-identified customers, in order to understand the problem we are trying to solve before our launch. We will provide the customer contact information, and will obtain their consent to participate. Students will be responsible for:
- Interview scheduling
- Developing a pre-conceived script for the interview
- Conducting the moderated interview remotely
- Writing the user research plan
- Analyzing the results and confirming alignment baed on the solutions
- Following up with the customers to share the final case studies and thank them for their participation
- Users outreach strategy (emails etc)
- Research plan
- Final presentation and analysis of the findings to the Founder
The Founder will be available where needed to provide further instructions and mentorship throughout the project.
About the company
Mothers to Daughters is a non-profit organization on a mission to empower women and newcomers in Canada to accelerate their personal and professional goals and build a lasting legacy. M2D envisions a thriving network of support from the female community internationally and a desire to ensure our actions speak louder than words alone. Our 3000+ community of Mothers and Daughters represents a unique bond between multiple generations. As women, we seek to engage, educate and empower others with high-quality opportunities to provide value. To do so, we support and connect Baby Boomers, Gen X, and Millennials through our flagship Intergenerational Mentoring Program.