M2D
M2D
Toronto, Ontario, Canada
Description

Mothers to Daughters is a non-profit organization on a mission to empower women and newcomers in Canada to accelerate their personal and professional goals and build a lasting legacy. M2D envisions a thriving network of support from the female community internationally and a desire to ensure our actions speak louder than words alone. Our 3000+ community of Mothers and Daughters represents a unique bond between multiple generations. As women, we seek to engage, educate and empower others with high-quality opportunities to provide value. To do so, we support and connect Baby Boomers, Gen X, and Millennials through our flagship Intergenerational Mentoring Program.

Number of employees
11 - 50 employees
Categories
Data analysis UI design Branding & style guides Market research Sales strategy
Industries
Education Non-profit, philanthropic & civil society

Socials

Recent projects

User Research Study 101

We are looking to have students conduct usability tests with 20 pre-identified customers, in order to understand the problem we are trying to solve before our launch. We will provide the customer contact information, and will obtain their consent to participate. Students will be responsible for: Interview scheduling Developing a pre-conceived script for the interview Conducting the moderated interview remotely Writing the user research plan Analyzing the results and confirming alignment baed on the solutions Following up with the customers to share the final case studies and thank them for their participation

Admin Francine Mbvoumbo
Matches 1
Category Competitive analysis + 3
Closed

Supply Chain - Defining Logistics Systems to operate efficiently

Our company is looking for the best logistics and operations processes that would define our supply chain worldwide, with an emphasis in North America. We want to come up with the best system in place to get our products to our customers. We would like students to help us define our systems so that we can efficiently focus efforts and effectively scale. We expect students will need to do the following: Define and document systems for our organization. Make recommendations for a sustainable supply chain (shippings, rates

Admin Francine Mbvoumbo
Matches 2
Category Market research + 1
Closed

CRM - How to communicate with clients

We would like you to provide us with a comparison of the top CRMs available and make a recommendation, based on our needs. Our organization sells products and offers services. To achieve this, you will need to consider: Core features. Pricing. Features. Constraints. Usability. Implementation and training. Existing system integration. Security features. Customizability.

Admin Francine Mbvoumbo
Matches 1
Category Communications + 3
Closed

Marketing Strategy (Go-to-market)

Our company aims to advertise lines of products online and in store. We would like to create a compelling marketing plan for our products (bed sheets, standard pillows, duvet covers, decorative pillows) paired with the service of an interior designer. We would like students to design new promotional material for this new product. Based on our insights and additional research, students will develop promotional marketing materials and make recommendations for our social media platforms including which ones will best represent our brand. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Assessing our existing marketing strategy and efforts. Recommending marketing tactics to promote our new product such as exclusive previews and introductory offers. Designing promotional material for various media. Making multiple versions of marketing materials and testing them for comparison.

Admin Francine Mbvoumbo
Matches 2
Category Product or service launch + 2
Closed

Latest feedback

Vaishali Sethi
Vaishali Sethi
Associate Professor
April 7, 2024
Project feedback
Throughout the project, Francine proved to be an invaluable source of support and guidance. Her visionary approach and innovative thinking motivated the students to deliver their utmost performance. Francine consistently made herself accessible for discussions and provided constructive feedback that greatly enhanced the project's development. We are profoundly grateful for Francine's involvement in this project and look forward to the possibility of collaborating again in the future. Her professional excellence and passion for innovation have left an indelible mark on this initiative, contributing significantly to its success.
1 comment
University Canada West
Marketing Management WinterTerm 2024
University Canada West
M2D
Marketing Strategy (Go-to-market)
M2D
Keerthana Ladegoan
Learner
March 19, 2024
Project feedback
Working with Francine and the team at Cameroon Bedding has been an enriching experience. Francine's clear communication and guidance on the tasks required for the project have been instrumental in our understanding of supply chain and logistics systems. Her dedication to the project's success has fostered a collaborative environment, allowing us to effectively contribute to the objectives set forth. We appreciate Francine's patience and support in clarifying any uncertainties, which has been crucial for our progress.
Trent University
Trent University - Work Integrated Learning Project
Trent University
M2D
Supply Chain - Defining Logistics Systems to operate efficiently
M2D
THANUSHWATHI ASOKAN
She / Her
Learner
March 19, 2024
Project feedback
I wanted to express my sincere appreciation for the enriching experience I've had at Cameroon under your guidance. This opportunity helped me to implement my skills acquired during my studies regarding supply chain and logistics, in real time and successfully complete a project. I want to thank you for the mentorship and support you've provided. I feel privileged to be part of your organization, led by an exemplary leader like yourself. Thank you for your ongoing efforts to make Cameroon a remarkable workplace.
Trent University
Trent University - Work Integrated Learning Project
Trent University
M2D
Supply Chain - Defining Logistics Systems to operate efficiently
M2D