Creative Marketing Campaign (5 Specific Roles, Read Details)

Coello Creative Agency seeks a team of learners to develop a comprehensive and innovative marketing campaign. The goal is to increase brand awareness and engagement through a multi-faceted approach. The project involves five distinct roles: Social Media Marketing Intern, Community Outreach Liaison, Data & Market Research Intern, Virtual Assistant, and Graphic Design + Copywriting. Each role will contribute unique perspectives and specialized skills to create a cohesive and effective campaign. The team will collaborate closely with Coello's in-house team to ensure alignment with the company's brand and objectives. The project will provide learners with practical experience in market research, social media strategy, community engagement, and creative content development.

Innovative Digital Marketing Campaign

Coello Creative Agency seeks to develop a cutting-edge digital marketing campaign that embodies experiential values while remaining low-maintenance and easy to manage. The project aims to create a cohesive and engaging online presence through social media and blog content. The campaign will consist of 50 curated social media posts, each paired with a visually appealing graphic, and 4 themed blog posts. These elements will be strategically scheduled using a scheduling software to ensure seamless and automated delivery. The project provides an opportunity for learners to apply their knowledge of digital marketing strategies, content creation, and scheduling tools, while working collaboratively to achieve a unified marketing vision.

Website Development Team (5 Students, 5 Separate Positions Within)

The main goal for this project is to continue to upgrade and add new features to a brand new agency website! With the agency launch in May 2024, the goal is to implement processes and elements to actively generate new leads, create traction & increase visibility for the agency. The company has recently gone through an entire rebrand + remodel and needs to get the word out on the changes made and new services available. This project will include 5 separate student positions! **When applying, please include which position/positions you are interested in within your initial message!** Position 1: Front End Website Development Position 2: Back End Website Development Position 3: Copywriting for Website Working on all written areas across the website including blog outlines. Position 4: SEO Specialist Working on SEO optimization across all areas of web presence. Looking for someone who already understands SEO thoroughly and does not need to be taught these skills. Position 5: Lead Generation Strategy & Implementation Creating a lead generation strategy with implementation. This can include creating questionaries, quizzes and other interactive website features to increase engagement and signs ups for discovery calls, free programs and the newsletter.

Interactive Web Surveys Project

The main goal for the project is to create 3 interactive web surveys with a variety of unique features for Jessica De Castro & Co, a small consulting agency specializing in organic marketing experiences. The surveys should be engaging and user-friendly, providing valuable insights for the agency's clients. This will involve several different steps for the students, including: - Researching and understanding the target audience for the surveys. - Designing the user interface and interactive features for the surveys. - Developing the surveys using web development tools and technologies. - Testing the functionality and user experience of the surveys. - Implementing any necessary improvements based on feedback.

Animated & Interactive Video Design

The main goal for the project is to create an animated & interactive video that walks clients through what their dream event would look like. It would be designed like a survey that would give them a response based on their answers. This will involve several different steps for the students, including: - Understanding the vision and mission of Jessica De Castro & Co. - Creating a storyboard for the interactive video based on client preferences and dream event scenarios. - Designing and animating the interactive video with engaging visuals and user-friendly interface. - Developing the survey component and integrating it into the video. - Testing the interactive video for functionality and user experience. - Making improvements based on feedback and the finalizing.

Business Research Project for Jessica De Castro & Co

The main goal for the project is to conduct thorough research on a variety of business and industry related topics. The findings should be organized and presented weekly to the agency owner and documented with detail. Some research topics will include: - Experiential Marketing Trends over a specified time period. - Different forms of Experiential Marketing and their conversion rate statistics. - Competitor Analysis. - Standard service cycles for key industries as specified by agency owner. - & More...

Virtual Assistance for Jessica De Castro & Co.

The main goal for the project is to provide virtual assistance to the agency owner, supporting in the management of their day to day schedule and organization of tasks. This will involve overseeing multiple projects and doing some project-related research.

Photography and Videography for Jessica De Castro & Co.

*STUDENT MUST BE LOCAL TO THE GTHA (Greater Toronto & Hamilton Area!)* The main goal for the project is to create a collection of brand photography and videography content that captures the essence of Jessica De Castro & Co's mission and vision. The content should reflect the company's values and be suitable for use in various marketing materials, including social media, website, and promotional campaigns. This will involve several different steps for the students, including: - Meeting with the agency owner to understand their brand identity and marketing goals. - Planning and organizing photoshoots and video shoots at various locations in the GTHA. - Capturing high-quality images and videos that showcase the company's consulting services and its impact on local businesses. - Editing and post-processing the content to ensure it aligns with the company's branding guidelines and visual style. - Delivering the final collection of brand photography and videography content to the company for their use.

Digital Marketing Strategy for Jessica De Castro & Co

The main goal for the project is to grow the online presence of Jessica De Castro & Co through a comprehensive digital marketing strategy . This will involve creating a social media plan, implementing SEO optimization, and more to increase brand visibility and engagement. The company is currently undergoing a major rebranding with an official launch planned for late April 2024, so this will be a major piece in making the launch a success.

Legal Contract Writing for Jessica De Castro & Co

The main goal for the project is to have a variety of custom contracts written for Jessica De Castro & Co, a small consulting agency specializing in organic marketing experiences. The company is currently undergoing a rebranding and is planning a relaunch campaign for late April 2024. The project will involve the following tasks: - Understanding the business goals and services offered and identifying potential gaps in legal documentation. - Drafting contract agreements for clients and subcontractors. - Creating terms and conditions for the company's services and products. - Developing a cease and assist document for potential legal matters.

Event Planning & Same-Day Support for Jessica De Castro & Co

The main goal for the project is to plan and execute a highly experiential event to celebrate the official launch of Jessica De Castro & Co (new name in the works!). Our vision for the launch party includes having a lineup of speakers, catering, games, prizes, vendors & photo ops. Note: Event will ideally take place in late April/ early May. This project will involve several different steps for the students, including: - Researching and understanding the mission and goals of Jessica De Castro & Co. - Planning the event logistics, including venue selection, catering, and vendor coordination. - Developing brand focused games and engagement activities. - Creating a detailed event timeline and schedule. - Budgeting and financial planning for the event. - Marketing and promoting the event to the target audience.

Website Development for Jessica De Castro & Co

The main goal for the project is to create a high-performing, interactive, lead generating, and aesthetically powerful website for Jessica De Castro & Co! The website will be designed to reflect the company's mission of sharing the power of experiential marketing and service excellence. To achieve this, the students will need to do the following: Understand the company's brand, mission, and goals through meetings with the owner. Design the user interface and user experience for the website. Develop the website using appropriate programming languages and technologies. Implement lead generation tools and interactive features. Test the website for performance, responsiveness, and user engagement. Revise any design and features necessary based on the feedback provided.