Photography and Videography for Jessica De Castro & Co.
Project scope
Categories
Branding & style guides Videography Project management Media Visual artsSkills
planning post processing marketing materials marketing videography consulting branding brand identity editing photography*STUDENT MUST BE LOCAL TO THE GTHA (Greater Toronto & Hamilton Area!)*
The main goal for the project is to create a collection of brand photography and videography content that captures the essence of Jessica De Castro & Co's mission and vision. The content should reflect the company's values and be suitable for use in various marketing materials, including social media, website, and promotional campaigns.
This will involve several different steps for the students, including:
- Meeting with the agency owner to understand their brand identity and marketing goals.
- Planning and organizing photoshoots and video shoots at various locations in the GTHA.
- Capturing high-quality images and videos that showcase the company's consulting services and its impact on local businesses.
- Editing and post-processing the content to ensure it aligns with the company's branding guidelines and visual style.
- Delivering the final collection of brand photography and videography content to the company for their use.
By the end of the project, students should complete the following list of activities:
- A detailed plan for the photoshoots and video shoots, including location scouting and equipment requirements.
- A collection of high-quality brand photography and videography content that meets the company's expectations and requirements.
- Edited and post-processed images and videos ready for use in marketing materials.
- A presentation to the company's representatives showcasing the final content and explaining the creative decisions made during the process.
Final deliverables:
- All raw and edited images and videos.
- A written report documenting the creative process and outcomes of the project.
- A presentation deck for the final presentation to the company.
- We will be mentoring each student 1 on 1 throughout their entire time with us.
- We are entirely flexible to the students schedule and availability although we prefer mentorships hours to be scheduled before 4:00pm EST Monday-Thursday.
- We will walk each student through a formal onboarding process so they are very clear about the guidelines on the project.
- We will be available to any questions or guidance the students may need - 7 days a week!
About the company
Coello Creative Agency is a start-up experiential marketing agency created to help small businesses implement important "wow" factors in their everyday business models. In our current era of digital marketing, we would like to be an advocate and educator in maintaining the power of what has made organic marketing work for centuries - referral generating initiatives, engaging events, memorable experiences and service cycles rooted in excellence! Supporting brands in creating strategic partnerships and finding dream collaborators is also a huge part of our agencies goals - contributing to our vision of seeing people more engaged and connected within their local business communities.
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