Creative Marketing Campaign (5 Specific Roles, Read Details)

Open
Coello Creative Agency
Hamilton, Ontario, Canada
Jessica De Castro
Jessica De Castro She / Her
Owner
(13)
4
Project
Academic experience
60 hours per learner
Learner
Anywhere
Beginner level

Project scope

Categories
Graphic design Digital marketing Sales strategy Community engagement
Skills
community outreach employee communications entrepreneurship creative entrepreneurship entrepreneurial leadership executive presence marketing social marketing email marketing
Details

Coello Creative Agency seeks a team of learners to develop a comprehensive and innovative marketing campaign. The goal is to increase brand awareness and engagement through a multi-faceted approach. The project involves five distinct roles: Social Media Marketing Intern, Community Outreach Liaison, Data & Market Research Intern, Virtual Assistant, and Graphic Design + Copywriting. Each role will contribute unique perspectives and specialized skills to create a cohesive and effective campaign. The team will collaborate closely with Coello's in-house team to ensure alignment with the company's brand and objectives. The project will provide learners with practical experience in market research, social media strategy, community engagement, and creative content development.

Deliverables

Position 1: Social Media Marketing Intern:

- Completion of a detailed marketing campaign plan, including timelines and strategies for each stage.

- Social media content calendar and sample posts.


Position 2: Community Outreach Liaison

- Execution of a complete community outreach plan with identified key partners and engagement strategies.

- Implementation of strategy including sending emails & making calls to our warm market to give them more information about our goals and how we can help their company thrive.


Position 3: Virtual Assistant (direct to Founder)

- Completing a variety of administrative tasks including (but not limited to) software research, software set-up, data organization (digital files), support with client onboarding, etc.

** This is a GREAT position for anyone that is interested in executive level roles in organizations. You will learn a lot of the behind-the-scenes. **


Position 4: Graphic Design + Copywriting

- Provide 52 graphic design assets (with plug & play templates provided by company) and 52 short copywriting samples for promotional materials.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
Hamilton, Ontario, Canada
2 - 10 employees
Business & management, Business services, Education, Events services, Marketing & advertising

Coello Creative Agency is a start-up experiential marketing agency created to help small businesses implement important "wow" factors in their everyday business models. In our current era of digital marketing, we would like to be an advocate and educator in maintaining the power of what has made organic marketing work for centuries - referral generating initiatives, engaging events, memorable experiences and service cycles rooted in excellence! Supporting brands in creating strategic partnerships and finding dream collaborators is also a huge part of our agencies goals - contributing to our vision of seeing people more engaged and connected within their local business communities.