Marketing Management Fall Term 2024
MRKT 621
This semester students working in groups of 5-6 will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.
Marketing Management Spring Term 2024
MRKT 621
This semester students working in groups of 5-6 will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.
Marketing Management WinterTerm 2024
MRKT 621
This semester students working in groups of 6 to 7 will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.
Sustainable Marketing Project Fall 2024
Learners who complete a course in Sustainable Marketing gain the ability to integrate sustainability principles into marketing strategies, ensuring alignment with globalized value exchange, environmental responsibility, equitable business practices, ethical consumption, and quality of life. Companies will benefit significantly from learners with expertise in Sustainable Marketing by gaining an improved brand reputation, increased competitive advantage, and access to a growing segment of eco-conscious consumers. These learners can also help mitigate ethical and environmental risks, ensuring the company's long-term sustainability and profitability in a marketplace where sustainability is an increasingly critical factor influencing consumer choices and corporate success.
Marketing Promotion Fall Term 2023
MRKT 625
This semester students work on a detailed Integrated marketing communications (IMC) plan. They will critically analyze the current environment, the company's strengths and weaknesses, and a section on how to improve the company's promotional stance or solve a current marketing communication challenge. They will try to develop a Marketing promotional Plan to drive online traffic, customer leads, and/or online sales. The students will use marketing research (secondary), strategy, digital promotional tools, and marketing best practices to create a report and presentation. They will work in groups of 5 students but there is a chance to keep groups flexible.
Marketing Promotion Summer Term 2023
MRKT 625
This semester students work on a detailed Integrated marketing communications (IMC) plan. They will critically analyze the current environment, company's strengths and weaknesses and a section on how to improve the company's promotional stance or solve a current marketing communication challenge. They will try to develop a Marketing promotional Plan to drive online traffic, customer leads and/or online sales. The students will use marketing research (secondary), strategy, digital promotional tools and marketing best practices to create a report and presentation. They will work in groups of 5 to 7 students but there is a chance to keep groups flexible.
Marketing Management Summer Term 2023
This semester students working in groups of 7 to 8 will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.
Marketing Management
MRKT 621
This semester students working in groups of 7 to 8 will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.
Marketing Management
MRKT 621
This semester students working in groups of 7 to 8 will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.
Marketing Management
MRKT 621
This semester students working in groups of 7 to 8 will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.
Marketing Management
MRKT 621
This semester students working in groups of 5 to 6 will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge.The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.
Marketing Management
MRKT 621
This semester students working in groups of 5 to 6 will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge.The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.