University of North Dakota (UND)
University of North Dakota (UND)
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Marketing Promotion Summer Term 2023

MRKT 625
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Vaishali Sethi
Vaishali Sethi
Associate Professor
(11)
6
Timeline
  • July 10, 2023
    Experience start
  • September 17, 2023
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Anywhere
Startup, Large enterprise, Small to medium enterprise
Marketing & advertising

Experience scope

Categories
Communications Market expansion Product or service launch
Skills
marketing
Learner goals and capabilities

This semester students work on a detailed Integrated marketing communications (IMC) plan. They will critically analyze the current environment, company's strengths and weaknesses and a section on how to improve the company's promotional stance or solve a current marketing communication challenge. They will try to develop a Marketing promotional Plan to drive online traffic, customer leads and/or online sales. The students will use marketing research (secondary), strategy, digital promotional tools and marketing best practices to create a report and presentation. They will work in groups of 5 to 7 students but there is a chance to keep groups flexible.

Learners

Learners
Post-graduate
Any level
40 learners
Project
20 hours per learner
Learners self-assign
Teams of 6
Expected outcomes and deliverables

Students will submit:

  • Report
  • Online presentation

Project Deliverables:

  • Situation Analysis: Industry/Company Review, Product Review/Buyer Analysis, and Competitive Review
  • Segmentation, Targeting, and Positioning
  • Communications Objectives & Budget Request: Objectives (detailed SMART attitudinal and behavioral objectives)
  • Creative Strategy Statement/Source Determination
  • IMC Program Element Mix
  • Specific Media Objectives/Mix
  • Evaluation Program
Project timeline
  • July 10, 2023
    Experience start
  • September 17, 2023
    Experience end

Project Examples

Requirements

Examples include but are not limited to:

  • Market planning: developing market planning for small to medium size businesses.
  • Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
  • Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix.
  • Social Media: An analysis of how to leverage social media channels to reach different customer groups
  • Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.
  • Promotion planning: Studying the competitors within the business environment, students can come up with proper promotion planning for small to medium size businesses.