This experience offers industry professionals the opportunity to collaborate with students from University Canada West, who are equipped with the latest digital marketing knowledge. These learners are capable of evaluating existing digital marketing strategies and providing actionable recommendations to enhance business outcomes. Through a structured process, students will conduct a SWOT analysis and assess current digital marketing efforts, ultimately proposing strategic improvements. This experience allows companies to gain fresh insights and innovative ideas from emerging talent in the field of digital marketing.

This experience is designed to bridge the gap between academic learning and real-world application by engaging learners in a capstone project that emphasizes practical problem-solving skills. Participants in this program are equipped with analytical and critical thinking abilities, allowing them to tackle industry-relevant challenges effectively. Through this experience, learners will apply their classroom knowledge to develop innovative solutions, enhance their project management skills, and prepare for future career opportunities in a professional setting.

he MRKT621 Marketing Management course at the University of Canada West takes an active and engaging approach to learning. Students are expected to come to class prepared, having completed assigned readings, tasks, and homework. This ensures they are familiar with the key themes and concepts, enabling them to actively participate in discussions, group work, and projects. The course structure blends lectures, group activities, and online assignments to foster critical thinking, teamwork, and effective communication. Respect, honesty, and truth are core values emphasized throughout the course, as students apply marketing principles to real-world scenarios. This comprehensive approach equips students with the skills to analyze markets, develop strategies, and evaluate marketing initiatives, preparing them for success in the dynamic field of marketing management.

By collaborating with our MBA students on the Capstone project, clients can expect to receive a comprehensive analysis of their business challenges, along with innovative solutions and actionable recommendations tailored to their specific needs. Our students bring a diverse range of expertise and fresh perspectives, enriched by their academic knowledge and real-world experience.