University of North Dakota (UND)
University of North Dakota (UND)
Log in Sign up

Marketing Management

MRKT 621
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Vaishali Sethi
Vaishali Sethi
Associate Professor
(11)
6
Timeline
  • July 11, 2022
    Experience start
  • July 26, 2022
    Project Scope Meeting
  • September 26, 2022
    Experience end
Experience
4/3 project matches
Dates set by experience
Preferred companies
Vancouver, British Columbia, Canada
Any
Any industries

Experience scope

Categories
Advertising Customer segmentation Digital marketing Communications Market research
Skills
sales & marketing marketing strategy research
Learner goals and capabilities

This semester students working in groups of 5 to 6 will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge.The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.

Learners

Learners
Post-graduate
Any level
30 learners
Project
20 hours per learner
Learners self-assign
Teams of 6
Expected outcomes and deliverables

Students will submit a 10- 15 page report including their research, analysis, insights, and recommendations.

Students will also submit a pdf slide deck summarising their key findings and recommendations to share with your employees.

20 minute presentation of key findings and recommendations.

Project timeline
  • July 11, 2022
    Experience start
  • July 26, 2022
    Project Scope Meeting
  • September 26, 2022
    Experience end

Project Examples

Requirements

Examples include but are not limited to:

  • Marketing Strategy Review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
  • Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
  • Social Media: An analysis of how to leverage social media channels to reach different customer groups.
  • Conduct External Analysis (including customer, competitor, market and environment) as well as marketing mix performance.
  • Developing an integrated online/offline communication strategy (With pop-up stores, outdoor display ads, and app features recommendations for a large fashion retailer promoting an app that encourages online shopping)

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

A representative of the company will be available for a pre-selection discussion with the administrator of the course to review the project scope.

A representative of the company will be available to answer questions from students in a timely manner for the duration of the project.