Project Events Manager

We are looking for students to help us plan a charity event Students in this position will overlook the UMF team’s project through a logistical lens Students will help facilitate the UMF team events and ceremonies. The student will play a key role in helping the project manager create a more efficient work process.

Email Marketing Campaign

We hope to revamp our email marketing to attract more customers. We would like to work with students to design a new email marketing campaign for our company Youth In Politics. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, email marketing campaign goals and target market. Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails. Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations. Identifying metrics to monitor throughout the campaign. Bonus steps in the process would also include: Identifying ways to personalize emails for customers based on market segmentation.

Fundraising Plan

Our organization is committed to serving our target population. However, we are currently facing funding challenges. We would like to collaborate with students to develop a fundraising plan to meet our goals. This will involve several different steps for the students, including: Familiarizing themselves with our mission, values and goals. Familiarizing themselves with our past fundraising activities and donors. Conducting background research on fundraising strategies. Recommending suitable fundraising strategies and creating a timeline / calendar of these activities. Bonus steps in the process would also include: Assisting in implementing new fundraising activities.

Analyzing Industry Data

Our company would like to analyze medical data. We believe we know a lot about our consumers and target consumer base, but we need to look beyond the buyer and examine our industry. We would like to collaborate with students to identify key market trends and assist in our go-forward plans. This will involve several different steps for the students, including: Familiarizing themselves with our products, target market, and industry. Analyzing growth trends, stagnation patterns and decline analytics. Identifying areas of promising innovation and areas that are slowing down. Bonus steps in the process would also include: Recommending strategies to best position our company.

Diversity & Inclusion Strategy

Our company has dozens of employees with diverse backgrounds and experiences. We want to create an inclusive workplace where everyone feels valued. We would like to collaborate with students to create a diversity and inclusion strategy. This will involve several different steps for the students, including: Identifying areas for improvement based on our diversity audit data. Defining diversity goals and objectives for our company. Considering new diversity and inclusion training initiatives. Recommending ways to communicate diversity and inclusion initiatives to employees. Bonus steps in the process would also include: Recommending a timeline for evaluating our diversity and inclusion strategy.

Product Launch Strategy

We want to expand our organization by introducing new ways to raise funds. We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new product. Initial questions to brainstorm include, but are not limited to: 1. Where in the world is the best place to launch for early success? What is the total market size for this opportunity? 2. With whom should we partner on manufacturing, kitting, packaging, warehousing, and fulfillment? How complex is that and how much will it cost, realistically? 3. Who are our closest competitors and how do we differentiate ourselves? 4. How do we establish our brand: Build awareness, acquire customers, and defend any early success? We are looking to gain alternative perspectives on potential marketing tactics and better understand the current competitive market.

Foreign Marketing

We would like to revamp our marketing as we have recently expanded into a foreign market. Together with our marketing team, we would like students to design new promotional material for the foreign market. Based on our insights and additional research, students will develop promotional marketing materials for our existing media and make recommendations on alternative media to consider. This will involve several different steps for the students, including: Researching the foreign market where we have recently expanded. Assessing our existing marketing strategy and efforts. Recommending new marketing tactics. Designing promotional material for various media. Bonus steps in the process would also include: Making multiple versions of marketing materials and testing them for comparison.

SEO and Social Media Strategy

Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends

Fundraising Plan

Our organization is committed to serving our target population. However, we are currently facing funding challenges. We would like to collaborate with students to develop a fundraising plan to meet our goals. This will involve several different steps for the students, including: Familiarizing themselves with our mission, values and goals. Familiarizing themselves with our past fundraising activities and donors. Conducting background research on fundraising strategies. Recommending suitable fundraising strategies and creating a timeline / calendar of these activities. Bonus steps in the process would also include: Assisting in implementing new fundraising activities.

Investment Raising Plan

Our company is committed to serving our target market. To direct our future activities, we are in need of investor support. We would like to collaborate with students to develop a capital raising plan that meets our goals. This will involve several different steps for the students, including: Familiarizing themselves with our values, products and services. Defining goals for the investment raising plan. Conducting research on potential investors for our company. Creating investment materials such as presentations and templates for our financials and forecasts. Bonus steps in the process would also include: Recommending improvements or changes for future investment materials.