Food Brand Website Development

Wazzakas Consulting seeks to develop a dynamic and user-friendly website for a new food brand. The goal is to create an engaging online presence that effectively showcases the brand's unique offerings and values. The project involves designing a visually appealing layout, integrating e-commerce functionalities, and ensuring mobile responsiveness. The website should reflect the brand's identity and appeal to its target audience, enhancing customer engagement and driving sales. Learners will apply their knowledge of web development, user experience design, and digital marketing strategies to create a cohesive and functional website. Key tasks include wireframing, content creation, and testing for usability and performance.

Culinary Photography for Brand

We are seeking someone to photograph meals for a brand promotion campaign. The goal is to capture 20-25 high-quality images that showcase the brand's culinary offerings appealingly and professionally. These images will be used across various marketing channels, including social media, websites, and promotional materials. The project aims to provide learners with practical experience in food photography, allowing them to apply their knowledge of photography techniques, lighting, composition, and post-processing. The learner will need to work closely to ensure that the images align with the brand's aesthetic and marketing goals. Key tasks include: - Planning and organizing a photoshoot session. - Setting up appropriate lighting and background for food photography. - Capturing a variety of shots that highlight different aspects of the meals. - Editing and post-processing images to enhance their visual appeal. - Collaborating with team members to ensure consistency and quality.

Optimizing Food Brand Website and SEO Set Up

Wazzakas Consulting is in the process of enhancing a food brand's online presence. The current phase focuses on improving the website's search engine optimization (SEO) and overall performance. The goal is to increase organic traffic and improve user experience by optimizing the website's content, structure, and loading speed. This project will allow learners to apply their knowledge of SEO strategies, web analytics, and performance optimization techniques. The team will conduct an SEO audit, identify areas for improvement, and implement changes to enhance the website's visibility on search engines. This project provides a practical opportunity to apply classroom knowledge in a real-world context, focusing on a single academic program's skill set.

Phase 2 Research: Packaged Foods

The goal of this project is to research and create reports on certifications and permits needed to sell packaged food in retail stores in Ontario and Canada, as well as packaged food safety laws in Ontario and Canada. ingredients and foods not allowed to be imported in Canada, ingredients and foods not allowed to be included in products sold in Canada, and food allergens, ingredients and preservatives that must be labeled.

Social Media Content Creation using existing brand identity deck

The main goal for the project is to create 30-60 days worth of engaging and visually appealing social media content for Vivi Foods to be posted on Instagram, Facebook, and WhatsApp, using existing brand identity deck. The content should showcase the variety of products offered by Vivi Foods and promote brand awareness and engagement with the target audience. This will involve several different steps for the students, including: - Researching the target audience and understanding their preferences and interests. - Develop a content calendar outlining the type of content to be posted each day for the specified duration. - Creating high-quality images, graphics, and videos that align with the brand's image and appeal to the target audience. - Writing engaging and compelling captions and content to accompany the visuals. - Collaborating with the marketing team at Vivi Foods to ensure the content aligns with their overall marketing strategy and goals.

Food Product Packaging Design

The main goal for the project is to create visually appealing and informative product packaging for a brand of food products that will attract and engage customers. The packaging should effectively communicate the brand identity and product information to consumers. This will involve several different steps for the students, including: - Researching the target market and consumer preferences for food product packaging. - Collaborating with the team to understand the brand identity and product positioning. - Designing multiple packaging concepts for different the food products. - Incorporating nutritional information, branding elements, and product descriptions into the packaging design. - Presenting the packaging concepts to the client and making revisions based on feedback.

E-commerce Website Development

The main goal for the project is to create an excellent e-commerce website, using their existing brand identity deck and making necessary adjustments to align with their vision and goals. The website should be user-friendly, visually appealing, and fully functional for online sales and customer interaction.

Market Expansion: Grocery Stores in Major U.S Cities

The goal of this project is to create a comprehensive list of African and Caribbean grocery stores (online and physical) in the major U.S cities, including their contact information. This will involve several different steps for the learners, including: - Researching existing African and Caribbean grocery stores in major U.S cities. - Collecting contact information for each store. - Verifying the accuracy of the contact information by calling/contacting.

Market Research: Grocery Stores in Major Canadian Cities

The goal of this project is to create a comprehensive list of African and Caribbean grocery stores (online and physical) in the major Canadian cities, including their contact information. This will involve several different steps for the learners, including: - Researching existing African and Caribbean grocery stores in major Canadian cities. - Collecting contact information for each store. - Verifying the accuracy of the contact information by calling/contacting.

Create Brand Identity Package

The main goal of this project is to create a brand identity package for a brand called Vivi Foods. This will involve creating a logo, color palette, tone of voice and vocabulary, fonts, imagery, and positioning that accurately reflects the company's mission and values.

Research: Packaged Foods

The goal of this project is to research and create reports on certifications and permits needed to sell packaged food in retail stores in Ontario and Canada, as well as packaged food safety laws in Ontario and Canada. ingredients and foods not allowed to be imported in Canada, ingredients and foods not allowed to be included in products sold in Canada, and food allergens, ingredients and preservatives that must be labeled.