Wazzakas Consulting is in the process of enhancing a food brand's online presence. The current phase focuses on improving the website's search engine optimization (SEO) and overall performance. The goal is to increase organic traffic and improve user experience by optimizing the website's content, structure, and loading speed. This project will allow learners to apply their knowledge of SEO strategies, web analytics, and performance optimization techniques. The team will conduct an SEO audit, identify areas for improvement, and implement changes to enhance the website's visibility on search engines. This project provides a practical opportunity to apply classroom knowledge in a real-world context, focusing on a single academic program's skill set.

- A comprehensive SEO audit report detailing the current state of the website and areas for improvement.

- Implementation of on-page SEO strategies, including keyword optimization, meta tags, and content adjustments.

- Performance optimization measures, such as improving page load speed and mobile responsiveness.

- A final report summarizing the changes made, the impact on website performance, and recommendations for future improvements.