Strategic Marketing Plan for Self-Portrait Studio Launch

Wazzakas Consulting is preparing to launch a new self-portrait studio and seeks a comprehensive marketing strategy to ensure a successful introduction and sustainable growth in the market. The project aims to identify target demographics, analyze competitors, and develop a unique value proposition for the studio. The goal is to create a marketing plan that effectively utilizes digital and traditional marketing channels to reach potential customers. This project will allow learners to apply their knowledge of marketing principles, consumer behavior, and strategic planning. The team will conduct market research, develop marketing tactics, and propose a timeline for implementation. The project will culminate in a presentation of the marketing strategy to Wazzakas Consulting.

Self-Portrait Studio Website Development

Wazzakas Consulting seeks to develop a user-friendly website for a self-portrait photography studio. The primary goal is to create an online platform that enhances customer experience by allowing them to easily book photography sessions, make payments, and access information about the studio's brand and location. The project will involve designing an intuitive interface that aligns with the studio's aesthetic and brand identity. Learners will apply their web development skills to integrate a booking system and secure payment gateway, ensuring seamless functionality. The project will also require the creation of content that effectively communicates the studio's unique offerings and location details. This project provides an opportunity for learners to apply classroom knowledge in web design, user experience, and e-commerce solutions.

Create Brand Identity Package for a Brand

The main goal of this project is to create a brand identity package for a brand called MonoFrame. This will involve creating a logo, color palette, tone of voice and vocabulary, fonts, imagery, and positioning that accurately reflects the company's mission and values.

Food Product Packaging Design Part 2

The main goal for the project is to create visually appealing and informative product packaging for a brand of food products that will attract and engage customers. The packaging should effectively communicate the brand identity and product information to consumers. This will involve several different steps for the students, including: - Researching the target market and consumer preferences for food product packaging. - Collaborating with the team to understand the brand identity and product positioning. - Designing multiple packaging concepts for different the food products. - Incorporating nutritional information, branding elements, and product descriptions into the packaging design. - Presenting the packaging concepts to the client and making revisions based on feedback.