Wazzakas Consulting is preparing to launch a new self-portrait studio and seeks a comprehensive marketing strategy to ensure a successful introduction and sustainable growth in the market. The project aims to identify target demographics, analyze competitors, and develop a unique value proposition for the studio. The goal is to create a marketing plan that effectively utilizes digital and traditional marketing channels to reach potential customers. This project will allow learners to apply their knowledge of marketing principles, consumer behavior, and strategic planning. The team will conduct market research, develop marketing tactics, and propose a timeline for implementation. The project will culminate in a presentation of the marketing strategy to Wazzakas Consulting.

The deliverables for this project include a detailed marketing strategy document outlining target audience analysis, competitive analysis, and proposed marketing tactics. Additionally, a timeline for the implementation of the marketing plan will be provided. The team will also prepare a presentation summarizing their findings and recommendations, which will be delivered to Wazzakas Consulting for feedback and potential implementation.