Digital Marketing

Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors. Recommend changes to advertising Investigate our competitive landscape; perform market segmentation to identify the ideal target market. Evaluate our current customer base and make recommendations; review our prospect messaging, make improvement recommendations, and create new outreach content. Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility. Conduct an audit of our current social media presence and/or other current communication channel(s).

Sales: Strategic Prospecting Plan

Our company need's assistance developing an outreach process. We would like to equip our sales team with a plan that guides them in researching new prospects, identifying key contacts, and reaching out with compelling messages. We would like you to create a simple step-by-step strategy for prospecting in our target market.

"www.filology.com Global Linguistic Services" Website UI / UX Design & Prototype

Our company would like to explore re-designing our current website with a prototype. We would like a group of students to design a new prototype web application based off of our current website’s functionality. This will involve: Conducting background research on our existing web application for the product. Identifying key areas of our current website and what areas of focused might return the best results in a redesign. Learning and using various software design tools. We strongly recommend students learn how to use Joomla! as this is the the Content Management System (CMS) we currently adopt for all of our websites. Creation of a screen by screen UX / UI prototype of a web application which can be used on all major browsers and be mobile friendly The database we use for our applications is MySQL . Bonus steps in the process would also include: Conducting UX / UI testing with real potential users potentially involving paper prototypes or other software tools to support this.