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Recent projects
FreshFind - Branding, Content Creation, & Marketing
Intrapreneurship Project Title: Branding, Content Creation, & Marketing This project accommodates: 5 students Time commitment per student: 70 hours per student Key Project Activities Analyze our social media and website and provide insights on improvements Analyzing sales and communications strategies and providing recommendations Experiencing our current business development process and making recommendations for improvements Creating multimedia marketing materials (website content, videos, flyers, posters, social media posts) Distributing multimedia marketing materials Ideal Roles Strategist Video Creator Digital Content Creator Copywriter Social Media Marketer Designer Final Project Deliverables Formulating marketing standards for the brand Videos/graphics/copywriting for the website Videos/graphics/copywriting for social media Physical content creation (flyers, posters, etc) Distribution of content (social media posting, digital marketing, putting up flyers/posters, etc) Project Mentor Name: Michael Mastrella Additional Information Our e-commerce ecosystem connects consumers with their local producers and suppliers of fresh food and other artisanal products. We work with entrepreneurs and small businesses to help get their unique, high quality products more known by consumers. Our vision is to make fresh, unique and wholesome local products more available and accessible. We are looking to more effectively engage and communicate with new customers, as well as grow our business and our brand by improving our platform and services to drive high conversion and customer retention. Some questions that could be answered to help us do this include: How do new customers discover us? What messaging works most effectively when reaching out to new customers? Does our digital marketing strategy communicate our brand effectively? What can be improved in our outreach and marketing process to attract the types of businesses and shoppers we’re looking for? What multimedia materials can be created for the website to make it easier to understand the brand and our offering? What can be improved in our on-boarding and support processes to retain businesses and ensure their success? What can be improved in our sales funnel to improve conversion and increase purchases through the platform? What are some additional up-sell opportunities to increase revenue streams for our business? We look forward to working with you and growing together!
CoHousing NL - Marketing
PROJECT DESCRIPTION/DESCRIPTION DU PROJET: We are looking to create a holistic and complete marketing strategy, campaign, and template that incorporates our commitment to affordability, diversity, and inclusion. This project will support the development of marketing strategy recommendations and a campaign for the pilot project - the creation of NL's first affordable and diverse cohousing community - as well as create a marketing research, strategy, and campaign design template that supports the development of the open-source knowledge-sharing platform that will serve grassroots housing projects and affordable housing projects across the province (and eventually all of Canada!). In our workplace, we use a sociocratic governance model - this means we don’t use hierarchies and there are no managers. Instead, we use consensus decision-making and give those involved in our project the authority and autonomy to make decisions in their areas of work. We ensure everyone’s voices are heard in our meetings by conducting ‘rounds’ - this allows everyone to get a say in what we do and creates an open space to share thoughts. With everything that has happened the past year, we definitely understand Zoom fatigue so we make meetings more fun by building in social activities in our full group meetings!! We can’t wait to bring on new students to help us make our project a reality. If you are interested in learning more about sustainable communities, affordable housing, and community-led housing development, this is the project for you!! KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Creation of a one-year marketing strategy recommendation and campaign; Adaptation of the strategy and campaign research/recommendation report into a template to be shared to community organizations; Creation of graphic design (using templates) and marketing materials aligned with the recommendations report; Creation OR update of website to align with the recommendations report through the use of website templates; Compilation of best practices for accessibility-focused design; and Compilation of research into local diversity and community needs. IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Marketing Strategist: Responsible for the planning and development of a one-year complete marketing strategy including researching marketing budgets and activities; coordinating with team to incorporate their findings/work into the plan; researching types of marketing strategies; and creating a one-year marketing strategy recommendation. Diversity and Community Outreach: Responsible for creating community connections, learning the needs of community partners and gathering input/feedback, and determining what needs to be considered in our marketing plan to ensure we reach a diverse group of people and organizations. Inclusion and Accessibility Coordinator: Involves consulting with local groups focused on accessibility and universal design, seeing what inclusion needs come from community groups, and developing a report outlining best practices on creating inclusion in housing communities and best practices for ensuring accessibility-focused designs in affordable housing. Website Designer: Responsible for the review of the current website, working with the Marketing Strategist to identify website needs, gathering input from community members on what the website should look like, and completing the creation of a new website or an update of the current one using a pre-made website template through Wix or SquareSpace. Marketing Designer: Responsible for the generation of content to be used for the marketing campaigns developed through this project. FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: One-year marketing strategy recommendation and campaign; Strategy and campaign research/recommendation report templates; Marketing materials; Update of website; Best Practices for Accessibility-focused Design Report; and Research report on local diversity and community needs.
Bucket List Vacations - Research + Social Media Content Creation
PROJECT DESCRIPTION: The project will be based around researching creating ideas for bucket list trips. The students will research the most popular destinations and items on peoples bucket list and will create content for these trips that can be used across multiple platforms. KEY PROJECT ACTIVITIES: · Will research the most popular bucket list trip items. · Will put together an approximate budget for each trip. · Will write out a short summary of the trip details. · Will provide examples of pictures that can be used for the bucket list trip posts. The pictures can be selected from a list of pictures provided by Bucket List Vacations. FINAL DELIVERABLES · Power Point Presentation of 100 bucket list trip destinations with a short description of the trip, budget, and possible pictures for each PROJECT DETAILS: · Project will be provided in English · The project can start at the earliest cohort available · The project will require a commitment of 70 hours per student for 5 students