Social Media Engagement and Marketing Campaign for TC Wellness

The main goal for the project is to create a social media engagement and marketing campaign for LinkedIn, YouTube, Facebook, and Instagram to help TC Wellness drive traffic for our health and wellness initiatives, including; live wellness events, products and services. This will involve several different steps for the learners, including: - Researching the target audience for each platform - Creating engaging and relevant content for each platform - Developing a posting schedule and strategy for each platform - Analyzing and reporting on the performance of the campaign

Community Wellness Resource Hub Development

TC Wellness aims to create a comprehensive online platform to serve as a community resource hub, showcasing health and wellness practitioners and providing valuable information to promote community health and well-being. The project involves designing a user-friendly website that will feature landing pages for webinars and community wellness initiatives. Additionally, the team will compile a list of leads for community wellness initiatives and resources to be the first users of the landing pages and the community resource site. After the initial launch, the team will gather user feedback and make necessary modifications to improve the website's functionality and user experience. This project provides an excellent opportunity for learners to apply their web design, digital marketing, and user experience skills in a real-world context.

Digital Marketing and Social Media Campaign

About Us: AfriCanadian Affordable Housing aims to reduce the impact of systemic inequities faced by continental African Canadians by providing them with affordable housing and other community support services. To expand our reach and impact, we are focused on implementing effective marketing strategies to grow leads, strengthen partnerships, and increase overall engagement. Goal: To enhance the visibility and engagement of AfriCanadian Affordable Housing by collaborating with students to review, refine, and deploy marketing content that effectively promotes our products and services. Marketing Strategy to Grow Leads & Partnerships: Content Marketing: Create compelling posts, blogs, and email campaigns to attract potential clients, donors, and partners. Social Media Management: Schedule and deploy targeted content to engage audiences and drive website traffic. SEO Optimization: Improve searchability so our materials reach the right audience. Partnership Outreach: Identify and connect with community organizations, businesses, and influencers to expand our network. Lead Generation Campaigns: Implement digital campaigns (newsletters, ads, and referral programs) to convert website visitors into long-term supporters. Student Involvement: Familiarizing themselves with our target market, products, and services. Reviewing marketing content in the form of posts, emails, brochures, etc. Deploying content according to our social media calendar. Keeping our digital channels updated and optimized. Recommending SEO strategies to increase visibility. By working together, we aim to strengthen our digital presence, attract key stakeholders, and ultimately expand our mission’s reach.

Website UI / UX Design & Prototype

Our company would like to explore re-designing our current website with a prototype. We are always on the lookout for innovative and fresh UI and UX ideas that will help our users. This will involve: Conducting background research on our existing web application for the product. We are happy to provide a walkthrough and other resources to help bring them up to speed. Identifying key areas of our current website and what areas of focused might return the best results in a redesign. Learning and using various software design tools. We strongly recommend students learn how to use Figma as this is the latest and greatest tool currently available. Creation of a screen by screen UX / UI prototype of a web application which can be used on all major browsers and be mobile friendly Conducting UX / UI testing with real potential users potentially involving paper prototypes or other software tools to support this