Content Marketing Strategy & Execution

The main goal with this project is to build out a content marketing plan, strategy and launch our content on a few social platforms! We want to revamp our Youtube channel with 6k subscribers, launch a TikTok and Instagram presence, and we're looking for someone (or a group) to own this whole audience growth initiative. You'll be the expert(s) in this domain, and do the necessary research and content creation with the tools at our disposal. If you need more tools or resources to make this project successful, we'll be happy to provide you with what you need. We work with some of the leading content creation tools to automate video creation by writing scripts using our Jasper.ai account, and build out video content with Pictory.ai. We'll know this project is a success when we've come up with a content strategy, aligned our content pillars and plan, and started to build out the content, launch the social platforms and review our analytics to make future decisions accordingly!

New Product Marketing

Our company advertises thousands of products online. We would like to revamp our marketing as we have recently developed a new product. Together with our marketing team, we would like students to design new promotional material for this new product. Based on our insights and additional research, students will develop promotional marketing materials for our existing media and make recommendations on alternative media to consider. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Assessing our existing marketing strategy and efforts. Recommending marketing tactics to promote our new product such as exclusive previews and introductory offers. Designing promotional material for various media. Making multiple versions of marketing materials and testing them for comparison.

Website Development and Digital Marketing for Tutoring Company

The Progressive Centre is a tutoring agency based in Durham Region, ON. It provides 1-on-1 or group tutoring for students in grades 1-12. The Progressive Centre only works with math and science and the majority of our clients are high school students. Our aim for this project to increase our presence online by revamping our currently website that is hosted on Go Daddy. We ultimately would like to move over to a Word Press site. We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for potential clients. We ultimately would like to move over from GoDaddy to a Word Press site. This will involve several different steps for the students, including: Researching different companies and making recommendations on others how our our website can be improved site-building tools on Wordpress and their associated advantages / disadvantages. Conducting a needs analysis to determine which Wordpress themes/plugins is most suitable. Building a website, with our assistance in providing the content Providing company owner training on updating and maintaining the website. Bonus steps in the process would also include: Rewriting website copy with a focus on SEO Providing a competitive analysis of how our company is doing compared to others in the same industry.

Social Media Marketing for family-owned business

We are a small family food business based in Vancouver. We aim to create delicious food for our customers with a great attitude ever since we started in 2007. During COVID, we went through some changes, which led us to start our social media platform to communicate the changes and rebuild the relationships with our customers. Hence, we are looking for an energetic and creative Social Media Marketing Intern to join our dynamic marketing team. The intern will contribute to various social media campaigns, primarily focusing on platforms like Instagram, Tiktok, Xiaohongshu and others. Primarily we are looking for someone with passion, energy, and an elite sense of humor!