Social Media Strategy Development for Obliq3

Obliq3, a start up company focused on human centric practices for leader and culture development and change delivery (only 10 months in business), seeks to enhance its social media presence to boost brand credibility, increase followers, and drive product sales. The current challenge lies in identifying the most effective social media platforms that align with the company's target audience and business goals. The project aims to develop a comprehensive social media strategy that leverages classroom knowledge in digital marketing, social media analytics, and consumer behavior. The strategy should include platform selection, content planning, engagement tactics, and performance metrics. The ultimate goal is to create a sustainable social media plan that can be easily implemented and monitored by Obliq3's marketing team.