Social Media Strategy Development for Obliq3
Project scope
Categories
Digital marketing Social media marketing Marketing analyticsSkills
social media target audience planning business metrics performance metric social media analytics performance measurement marketing sales social media planningObliq3, a start up company focused on human centric practices for leader and culture development and change delivery (only 10 months in business), seeks to enhance its social media presence to boost brand credibility, increase followers, and drive product sales. The current challenge lies in identifying the most effective social media platforms that align with the company's target audience and business goals. The project aims to develop a comprehensive social media strategy that leverages classroom knowledge in digital marketing, social media analytics, and consumer behavior. The strategy should include platform selection, content planning, engagement tactics, and performance metrics. The ultimate goal is to create a sustainable social media plan that can be easily implemented and monitored by Obliq3's marketing team.
- A detailed report outlining the recommended social media platforms for Obliq3.
- A content calendar for one month, including post ideas, captions, and hashtags.
- A set of guidelines for engaging with followers and responding to comments.
- A performance measurement plan with key metrics to track the success of the social media strategy.
- A presentation summarizing the strategy and key recommendations for Obliq3's management team.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
We aim to make workplaces brilliant again by bringing humanity back into leadership development, culture design and change delivery. We support this by delivering training, mentoring and consulting services.