Creating a French Chamber of Commerce in Vancouver
Your Main Guy is involved with many clients in different industries. This project is for France Executive Circle . We are looking to create a strategic plan to build a French Chamber of Commerce in Vancouver. We are looking for companies that would be interested in joining because of your company's services, your affiliation with France or your willingness to develop the market. Additionally, to develop the finances needed to successfully create this endeavour. We are hoping to find students and companies that are excited to build a plan with us that will create a French Chamber of Commerce in Vancouver. This will involve several different steps, including: Identify key contacts within each business sector (minimum of 30 people) OR Identify key contacts with a direct or indirect engagement or interest in the economic and social welfare of Vancouver (minimum 30) Creating conditions of membership Create a budget and financial plan Completing necessary documentation Rules for meetings Drafting of bylaws Building a script for us to use to reach out to contacts
Positioning Market study (price/product) for local Bakery (BC)
Your Main Guy is involved with many clients in different industries. This project is for Faubourg and specifically for the Yaletown store location, in Vancouver, BC. We are looking to gain a better understanding of our target market to make sure our pricing and products are adapted to the market. This will allow us to determine if we are targeting the right segments to be as profitable as possible. We hope to ensure that we are offering the appropriate elective benefits and using our marketing budget in the most effective ways. Tasks : Assess the size of our market with metrics such as sales data and number of manufacturers, and compare them to the size of our customer base to determine our market share and how many potential customers we could obtain. Analyze our current offerings and the positioning of our brand/store. Analyze and review the competition offering. Create a survey and interview questions for empirical interviews to be conducted by our company’s management to gain feedback on our brand, products, and services. Analyze survey and interview results to create recommendations on how to improve our positioning and products/services.
Refresh a Bakery/Coffee branding
Your Main Guy is involved with many clients in different industries. This project is for Faubourg , a local chain of 3 bakery/coffee shops in Vancouver, BC. The company is looking to solidify our identity and refresh our branding. Naming and logo won't change but after 13 years of operations, it is time to review our visual identity. We are looking to better connect with our audience by standing out and being memorable. We are looking for real designs that we could use in our branding as well as general branding knowledge. The right candidate would work to create consistent promotional branding. This will involve several different steps for the students, including: Researching the brand identity. Work to update a branding guide for us to reference and creating what could be missing Help create prototypes using software tools like Canva that can be implemented in our marketing Research into the competitors to see what they are doing. Creating custom branding sheets with colours and logos.
New Social Media Subscription - Marketing Research
Your Main Guy is involved with many clients in different industries. This project is for Best of France . The company has a large audience on Facebook (+90K followers). We would like to introduce a subscription system using Facebook. We would like students to define the right value proposition to ensure the maximum conversion rate. Based on our insights and additional research, students will develop marketing recommendations for our existing social media and make recommendations on alternative social media to consider. This will involve several different steps for the students, including: Familiarizing themselves with our target market. Assessing our existing offering. Recommending marketing tactics to promote our subscription offers.