Viterbo University

La Crosse, Wisconsin, United States

Looking to elevate your organization and take it to the next level? This is an opportunity to engage Viterbo University students in analyzing a business problem you are facing and crafting solutions to enhance your business while improving profitability. Throughout the semester, learners will actively collaborate on one or more projects of your choice, maintaining regular communication with you through virtual tools. The students will function as consultants for your organization, specifically addressing a communications and PR challenge associated with social media. The primary focus will be on optimizing the utilization of content across your organization's social media platforms. Acknowledging the pivotal role of a strong online presence in accessing new markets and expanding your customer base, this project aims to deliver insights aligned with your objectives, be it the launch of a new product, seasonal campaign, or reaching new audiences. The student team will conduct a comprehensive analysis of your current social media landscape and offer strategic recommendations to effectively leverage these platforms.