Shopify App Development

The primary objective of this project is to develop a cutting-edge Shopify app called SEOContentGenius.com that harnesses the power of generative AI to enhance the quality of product descriptions for e-commerce stores. This app aims to improve content optimization, save time for merchants, and create engaging, SEO-friendly product descriptions to enhance online visibility. The project will focus on seamlessly integrating product data extraction from Shopify stores, OpenAI API, and Shopify app development to provide a comprehensive solution for store owners to generate and manage unique product descriptions with minimal manual effort. Students will be required to sign NDAs.

Marketing Strategy - How to Thrive in a Highly Competitive Industry

The main goal of this project is to research and develop a marketing strategy for promotionalproducts.com, a promotional products company, that effectively positions us in a super competitive industry with over 30,000 businesses, ultimately leading to increased sales and brand recognition.

AI in Marketing - Exploring Impacts, Opportunities, and Ethics

The main goal of this project is to explore the impact of AI on the field of marketing, including both opportunities and potential ethical implications. The project aims to provide recommendations for marketing businesses to effectively integrate AI into their marketing strategies and stay competitive in the industry.

Research Digital-First Consumers and Promotional Products

The main goal of this project is to understand the impact of digital technologies on consumer behavior and preferences regarding promotional products, in order to develop effective digital marketing strategies that resonate with younger, "digital-first" consumers and drive sales. Ultimately, the aim is to maintain the relevance of promotional products as a marketing tool in the face of increasing competition from digital marketing channels.