Social Media Strategy & Tactics for Increased Conversion

The primary objective of this project is to create Social Media strategy and tactics including specific content marketing to increase conversion for Nature’s Zeal’s products and services. Nature’s Zeal is a Social Enterprise, Ontario’s premier online hub improving Women’s sleep and wellbeing.  Our practices are based on extensive research, practice and results.  The results have included significant improvements in sleep quality, weight loss, increased energy levels, overall immunity and well-being - both mental and physical.   We currently have limited social media presence on Instagram ( https://Instagram.com/Natures.Zeal ) and YouTube ( https://Youtube.com/@Natures-Zeal )  Background: We have conducted 6 detailed research studies with 31 Health Care Professionals ranging on the topics below.  The intent of the social media strategy would be to use the information provided on the extensive research and the available programs and practices of Nature’s Zeal to put into place a specific and tactical plan that can be deployed to improve conversion rates “How can weight management affect women’s sleeping patterns” “Circadian Rhythm disruptions in women caused by sleep deprivation; contributions and remedial measures initiated by Natures’ Zeal” “Benefits of preventative health initiatives that influence women’s sleeping patterns, in reducing overall expenditures while improving quality of life “ “How does cooking clay pot and replacing breakfast with a detox drink (coconut water, vegetable juice or winter melon juice) followed by a water rich fruit and bowl of soaked nuts, help in improving Women’s sleep? “the effects of flexibility, strength training, toning, and resilience exercises on women's sleep quality.” “Empowering Women Through Mindfulness: Benefits and Activities

Seeding Wellness - Awareness Campaigns

Nature’s Zeal is a for-profit Social Enterprise and Wellness Centre enabling State-of-Flow for Individuals & Corporates. Our practices are based on extensive research, practice and results.  Nature’s Zeal’s Mission: Empowering people to achieve a State-of-Flow. Nature’s Zeal’s Values: Insightful - Sustainable - Nourishing Nature’s Zeal guidelines: Add Value first, then Sell Simplicity is Authenticity From Awareness to Engagement Seeding Wellness introduces corporations in the Greater Toronto Area to achieve peak performance, enhance well-being and improve productivity through Nature's Zeal's State-of-Flow program.  You might be asking, "What exactly is State-of-Flow?"  It is being in the “Zone”!  Think of it as the AI of the human body – a state where people operate at their absolute best, firing on all cylinders. It's the sweet spot where creativity, focus, and productivity converge.  And the good news is that with research backed techniques from Nature’s Zeal, you can get there! In line with the guiding principles of Nature’s Zeal this project helps create awareness and is the first step towards engagement, introducing current promotions and setting up meetings with the Co-Founders of Nature’s Zeal to discuss this further. By planting the seeds of wellness and mindful living, we aim to foster a more balanced and fulfilling work experience for individuals and teams. Project Objective: To secure meetings with key decision-makers at mid-to-large sized companies in the Greater Toronto Area across various sectors to discuss how Nature's Zeal's State-of-Flow program can add value to their organizations.  This will be done through 3 outreach campaigns: Canada Flow Initiative: The Canada Flow Initiative empowers Canadian businesses to thrive amidst evolving economic landscapes and fosters resilience and sustainable growth for a stronger Canada. 2.Fuelling GTA’s Leading Sectors:   Fuelling GTA's Leading Sectors campaign empowers organizations in Healthcare, Finance, Technology, and Education to unlock peak performance through the State-of-Flow program.  We provide research-backed techniques to enhance wellbeing, boost productivity, and cultivate a thriving workforce, driving success across Toronto's key industries. 3.Changemakers Campaign:   The Changemakers Campaign empowers GTA non-profits and charities to cultivate wellbeing and resilience within their teams and the communities they serve.  Through the State-of-Flow program, we provide tools and techniques to unlock peak performance and amplify positive impact.  Note: Sales experience or desire to learn sales techniques is an asset.