Digital Marketing (Social Media & Graphic Design)

Project Goal: Creating Graphic Designs and Social Media Marketing Our company advertises a wide range of products online and is looking to enhance our marketing efforts through impactful graphic design and effective social media strategies. We would like to collaborate with students to create visually compelling designs and manage social media content to promote our brand and increase engagement. This will involve several key steps for the students, including: Familiarizing themselves with our target market, products, and brand guidelines. Designing professional and appealing posters and business cards that align with our brand identity. Creating engaging social media posts (images, captions, and content) to promote our company across various platforms. Scheduling and posting content according to a social media calendar to maximize audience engagement. Monitoring our social media channels to keep them up-to-date and ensure consistent branding. Bonus steps in the process would also include: Recommending social media marketing strategies, including analytics-based insights to optimize post performance. Incorporating search engine optimization (SEO) techniques to make our digital content more accessible and visible. Final Deliverables: A portfolio of graphic designs for posters and business cards. A library of social media posts tailored to our brand. A report detailing the marketing strategy, content performance, and recommendations for future improvements.