Creating Graphic Design Assets
Our company has had the same design assets for several years, and although we have enjoyed this branding, we are looking to revamp and update our brand book. This may involve: Creating a new branding guide that is new, but still aligned with our existing branding including fonts, colors, logo usage and imagery to be used. Meeting with the project manager to evaluate the choices made for the branding book to ensure it is aligned with company branding goals, and making any necessary revisions. Designing and presenting thumbnails for design assets (banner ad, illustration, infographic, etc) based on the branding guide to be included in a proposal and presented to the project manager. Executing the full designs for each branding asset using Canva, based on the approved thumbnails. Creating multiple thumbnails with different color schemes based on the colors in the branding guide.
Blog Website Creation for SEO
Our company wishes to create a blog so we can increase traffic to our website. We want to create a blog to strengthen our marketing. We would like to collaborate with students to creating a blog website as well as a few posts that drive more traffic to our website. This will involve several different steps for the students, including: Developing a blog website. Familiarizing themselves with our goals, target market, products and services. Recommending topics for our blog posts. Drafting blog posts relevant to our business. Revising blog posts based on feedback. Bonus steps in the process would also include: Recommending ways to market our blog.
Scheduling Software
Our company has been serving thousands of customers. As we expand, it has become challenging to keep up with all the new customers and assigning to different instructors. We want to build a scheduling system that would make the scheduling process more convenient and flexible for customers and easy for us. We would like to collaborate with students to develop a scheduling system. This will involve several different steps for the students, including: Familiarizing themselves with our company’s target market, products and services. Researching scheduling software options and their features. Selecting the best technologies for our appointment scheduling and recommending plans for implementation. Recommending new features to include in our appointment scheduling system. Bonus steps in the process would also include: Recommending improvements to our internal scheduling system.
Google Reviews Analysis
As we expand and hire new drivers, we need to be able to take our customers opinions into consideration and improve as we grow. Hence, we’d like students to help analyze our google review datasets to draw helpful insights. From this analysis, we hope to not only improve our processes and understanding but also gain insights that will enhance our strategy. These insights will be directly related to business outcomes.
Digital Marketing (Social Media & Graphic Design)
Project Goal: Creating Graphic Designs and Social Media Marketing Our company advertises a wide range of products online and is looking to enhance our marketing efforts through impactful graphic design and effective social media strategies. We would like to collaborate with students to create visually compelling designs and manage social media content to promote our brand and increase engagement. This will involve several key steps for the students, including: Familiarizing themselves with our target market, products, and brand guidelines. Designing professional and appealing posters and business cards that align with our brand identity. Creating engaging social media posts (images, captions, and content) to promote our company across various platforms. Scheduling and posting content according to a social media calendar to maximize audience engagement. Monitoring our social media channels to keep them up-to-date and ensure consistent branding. Bonus steps in the process would also include: Recommending social media marketing strategies, including analytics-based insights to optimize post performance. Incorporating search engine optimization (SEO) techniques to make our digital content more accessible and visible. Final Deliverables: A portfolio of graphic designs for posters and business cards. A library of social media posts tailored to our brand. A report detailing the marketing strategy, content performance, and recommendations for future improvements.