Digital Marketing Strategy

We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. The main questions we’d like students to help us answer are the following: Where should advertising be targeted for the target demographic? How can the current or new social media channels be optimized (i.e. Instagram, Twitter, Facebook, Tiktok)? Where can ads be placed to conform to the project budget and be maximally shown to the target audience (i.e. billboards, bus stops, etc.) What marketing should be used in different scenarios (i.e. the beverage description on the bottle itself, etc.)? We also want to better understand our target market and audience as well as the overall market so we can uniquely position ourselves within our industry. The research will include: Target market research Social media ad optimization Industry size and market potential Competitive landscape Strategic positioning of the brand (potential billboard locations, budgeting for strategic positioning, increasing brand presence for the target demographic) We will also need help creating promotional materials (i.e. flyers that will be distributed to the target demographic), ad campaign ideas, etc.

Brand Identity and Graphic Design

Our organization needs some branding and graphic design help! We are looking for teams that can help amplify what makes us unique and create better messaging for our brand. This would include identifying areas of improvement and developing a plan for better promotion and brand awareness. Tasks include content creation, content management, and creating social media marketing plans and how to achieve them within a timeframe.

Creating Graphic Design Assets

Our company has had the same design assets, and although we have enjoyed this branding, we are looking to revamp and update our brand book. This may involve: Creating a new branding guide that is new, but still aligned with our existing branding including fonts, colors, logo usage and imagery to be used. Meeting with the project manager to evaluate the choices made for the branding book to ensure it is aligned with company branding goals, and making any necessary revisions. Designing and presenting thumbnails for design assets (banner ad, illustration, infographic, etc) based on the branding guide to be included in a proposal and presented to the project manager. Executing the full designs for each branding asset using Canva, based on the approved thumbnails. Creating multiple thumbnails with different color schemes based on the colors in the branding guide.

Brand Identity and Graphic Design

Our company is looking to solidify our identity and revamp the logo that we currently have. We are looking to better connect with our audience by standing out and being memorable while also being able to use the designs the students offer in a corporate setting. We are looking for real designs that we could use in our branding as well as general branding knowledge. The right candidate would work to create consistent promotional branding and come up with possible new names for the company. This will involve several different steps for the students, including: Researching the brand identity. Logo and name proposals that reflect who we are Work to create a branding guide for us to reference Help create prototypes using software tools that can be implemented in our marketing Research into the competitors to see what they are doing. Creating custom branding sheets with colours and logos.