Digital Marketing Strategy

Open
Drastic Drinks Inc.
Niagara Falls, Ontario, Canada
Simmy Sidhu
Simmy Sidhu She / Her
CEO/Founder
(19)
5
Project
Academic experience
100 hours per learner
Learner
Canada
Intermediate level

Project scope

Categories
Graphic design Communications Digital marketing Product or service launch Social media marketing
Skills
target market target audience social media advertising strategic positioning marketing promotional materials tiktok digital marketing billboards social media
Details

We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.

The main questions we’d like students to help us answer are the following:

  • Where should advertising be targeted for the target demographic?
  • How can the current or new social media channels be optimized (i.e. Instagram, Twitter, Facebook, Tiktok)?
  • Where can ads be placed to conform to the project budget and be maximally shown to the target audience (i.e. billboards, bus stops, etc.)
  • What marketing should be used in different scenarios (i.e. the beverage description on the bottle itself, etc.)?

We also want to better understand our target market and audience as well as the overall market so we can uniquely position ourselves within our industry.

The research will include:

  • Target market research
  • Social media ad optimization
  • Industry size and market potential
  • Competitive landscape
  • Strategic positioning of the brand (potential billboard locations, budgeting for strategic positioning, increasing brand presence for the target demographic)

We will also need help creating promotional materials (i.e. flyers that will be distributed to the target demographic), ad campaign ideas, etc.

Deliverables
No deliverables exist for this project.
Mentorship

I will provide mentorship, which can be either via phone or virtual calls. During these sessions, we can gain alignment on project deliverables.

About the company

Company
Niagara Falls, Ontario, Canada
0 - 1 employees
Food & beverage, Sales, Consumer goods & services, Business & management, Liquor, wine & spirits
Representation
Minority-Owned Women-Owned Small Business Neurodivergent-Owned

Drastic Drinks Inc. was incorporated in 2021. It's a new beverage company with a leading product that will hit the shelves soon - Drastic Drink. Drastic Drink is a nutritional beverage that aims at helping with overall improving overall hydration and providing liver support!