Virtual Internship Opportunity: Marketing and Communications

Number of individual positions available: 1 team of 3 persons ABOUT COMPANY We Connect, We Inspire, We Create – Step By Step We promote Canadians' mental health through the arts by carrying out customized, creative, interactive art programs, workshops, and projects for the benefit of individuals who are facing difficult life situations. New Step 4 U gives people-in-need opportunities to find their voices through creative arts. OUR VALUES: COLLABORATION: We believe the best work is done together EMPATHY: We believe in putting people first POSITIVE IMPACT: We know that our work makes a difference in peoples lives ACTION: Feel More, Care More, Do More PROJECT SCOPE New Step 4 U (NS4U) is looking for a highly motivated, dynamic, creative, organized, and passionate student to help support the ARTbulance project and the first subscription-based product, the Kind Box for Unkind Days. To assist in promoting our flagship project and activities, strengthen our image and relationships with local people, businesses, organizations, current and potential members. New Step 4 U offers a virtual internship opportunity for 3 marketing students. The primary focus for the 3 students will be: 1) Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign. 2) Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories. 3) Strategic Social Media Marketing - develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts. Our goal at the end of this experience is: To help us improve our brand's presence and capture greater market share. To effectively communicate our organization's vision and mission to a broad audience. To help us generate more traffic and revenue through digital marketing and search engines. To assist in promoting our income-generating activities and strengthening our image and relationships with local people, potential sponsors, businesses, organizations, current and potential members. For the students to help us improve our online presence, reach more customers, and effectively promote our brand through compelling social media content. Other duties the student may complete could include : Assist with outbound email marketing campaigns as needed; measure and report on these campaigns' performance using tools such as Hubspot, Google Sheets, Excel. Content development, including social posts, blog posts, LinkedIn articles, and website copy. We will plan to communicate with our virtual intern using these communication tools: Riipen messaging, G-Suite, Zoom meeting, email Student's primary contact : Marina Mais, Executive Director