University of North Dakota (UND)

Grand Forks, North Dakota, United States

Persuasion is a branch of ancient classical Greco-Roman philosophy, principles, theory, criticism, and practice of Rhetoric taught in departments of Communication. According to Aristotle, Rhetoric and its sub-branch of Persuasion is a practical art. In COMM 313, academic study of Persuasion twins with practical and ethical applications of time-tested methods, strategies, and tactics of persuasive communication; i.e. communicating with different internal and external stakeholders and constituents to influence thought processes, beliefs and attitudes, and behaviors and actions to catalyze and sustain organizational growth & innovations scaled at local, regional, national, and global levels. Students will be well prepared & trained to offer consultations and products suitable for persuasion in a global multicultural digital era. The two broad organizational areas students will be prepared to apply persuasion knowledge and skills are: Organizational Behavior & Culture Media Relations