Market Research and Content Creation for Launching a New SaaS Solution

In this project, students will engage in comprehensive market research and content development for an upcoming Software as a Service (SaaS) solution. The goal is to identify and analyze target customers, examine competitor websites, and create compelling, fresh content. This content will form the foundation for various digital platforms including the company website, LinkedIn, Facebook, Instagram, and TikTok. This project not only provides practical experience in market research and content creation but also offers exposure to the dynamic world of digital marketing in the SaaS industry.

PRIMED For Life Market Research

  Problem Statement:  Think back to one of your life’s most significant periods of change. Perhaps you became a new parent or supported a child through a major developmental change. Maybe you entered a new educational milestone, or just entered the work force. Maybe you had to navigate through corporate restructuring or changed careers altogether. Did you thrive through this change, or did you feel as though you were just surviving? While change is an inevitable fact of life, many people do not have the necessary tools to know how to transition effectively through situational change and as result most of us become survivors instead of thrivers.   Current State:  PRIMED™ for Life Education Inc. (PLE) supports individuals, institutions, and organizations navigate through significant changes by addressing the transition experience using an evidence-based transformative health and well-being framework. When an individual or organization is faced with a difficult transition there are two likely outcomes; thrive or survive. Once taught, PRIMED™ individuals thrive. Not only do they thrive, but they also lead others to thrive too, thus enabling the desired outcome the change requires. And since PRIMED™ is a framework individuals/organizations retain the tools required to become leaders for the next challenge that lies ahead.   Current Product:  The PRIMED™ framework can be delivered utilizing various delivery techniques (one-on-one coaching, workshop/cohort learning, self-guided) on various platforms (in-person, online, app-led). At present Dr. Bolt has delivered PRIMED™ as a workshop to various students and educational leaders with great success.   Results (theoretical or realized): Individual · Reduced stress ·                     Higher job / work satisfaction ·                     Stronger performance Organizations/Institutions ·                     Reduced turnover/higher retention ·                     Improved onboarding ·                     Faster realization of expected performance targets post an organizational change   The Ask:  The primary need for PLE is an analysis of the potential markets/vertical to address first. Since the framework can be easily catered to suit the needs of “anyone undergoing a significant change”, the possibilities seem endless. As such it is important for the Company to select a market with a low barrier to entry, strong margins, and minimal start-up costs. At present time PLE has identified the following user groups that would benefit the most from the PRIMED™ Framework: Corporate Settings (particularly those in the midst of significant organizational change such as a merger or acquisition, a restructuring, etc.) Academia (for students transitioning from high-school to University; or teachers supporting students in transition) Athletes & Coaches (up to and including professional sports) Performing Artists (particularly those navigating from pre-professional to professional work) Parents (particularly parents supporting a child navigating a developmental or educational change) PLE is open to suggestions past these markets. It is also open to suggestions on the delivery method best suited to meet the need of that market.