Strategic ROI Analysis for Solopreneuse

Astrid Davies Consulting Limited (ADCL) seeks to receive a strategic sense-check for the proprietress, Astrid Davies, who is a solopreneuse running a microconsultancy. The key focus for the project is to provide a dispassionate evaluation of the strategic decision-making within the company and its impact on the company's profitability. Simply put: what can Astrid do with what she has and offers, to make her business more profitable? The project seeks to secure external advice on which service areas currently offered by ADCL yield the best short, medium, and long-term returns on investment. The yield should be measured in terms of revenue generated; the investment should be measured in terms of money and time/effort expended to achieve results. The goal is to create a comprehensive analysis that will help the solopreneuse prioritise the services offered which offer the highest yield now and potential for future growth. The analysis should include specific attention to the allocation of resources. There is only one director, and insufficient cashflow currently to permit the recruitment of staff beyond ad hoc Virtual Assistant support. In this way Astrid very much is the single point of failure for her company, which isn't great. The project will involve data collection, analysis, and strategic recommendations based on the findings. This will enable the solopreneuse to make informed decisions that maximise their ROI and support sustainable business growth. Key tasks include: Collecting and analysing data on current business activities to deliver services for clients. Collecting and analysing data on current client profiles and their match against marketing avatars Evaluating the ROI of different service offers from the ADCL portfolio. Identifying high-impact areas for short, medium, and long-term profitability . Providing actionable recommendations for strategic decision-making, focus prioritisation and resource allocation. Key things to note: 1 - ADCL is an ethical practice, and seeks to be a demonstrative force for good; and 2 - ADCL is passionate supporter of the sustainability agenda and seeks to support clients on their transition towards net-zero and other responsible practices. This includes responsible leadership and it is hoped that this would be a focus for additional/refocused services as market matures.

Reaching the target clients of Future Leaders Breakfast®

Future Leaders Breakfast® is a brand for Astrid Davies Consulting Ltd, a leadership consultancy. Future Leaders Breakfast (known as FLB®) is a networking product. It is for people new to leadership in companies & professional firms. The unique selling point for FLBs is that they combine networking, breakfast & a light-hearted but useful talk on a different leadership topic each month. At present, FLBs are an in-person product. Pre-COVID, these were very popular. Since Covid, it is hard to attract people back. It is particularly hard to reach young people in these businesses. This age group is 21-25 years. PROJECT GOAL We want to find out how to reach ambitious graduate trainees & other young people becoming leaders in their companies. Specifically, we want to find out: how the current messaging plays with this age group? what needs to change to engage this age group better? what would be recommended as the digital marketing strategy for the FLB brand, to engage this age group .

Preferred Platform - comparative analysis

It’s important for us to have an evidence-based understanding of how our target audience perceives our brand and our service offer. Specifically we want to identify whether there are any barriers to customer engagement being created by our limited and amateurish grasp of social media. We also want to be clear on which platforms would match against which marketing avatar we have for our varied range of services. We want to develop clarity on what our competitive advantages might be, and develop and implement a sound marketing strategy. This project will include: An analysis of our current social media presence, and its effectiveness An identification of potential improvements which could be implemented fast (based on evidence) The creation of a matrix identifying the beneficial features of which social media platform for each of ADCL's marketing avatars A brief set of recommendations, on how ADCL can improve the effectiveness and impact of its social media presence, and how ADCL can monitor this in the future We will give you access to organisational assets to support this project such as the proprietor, brand new website analytics, social medial platform data (if shown how to find this!). Limited control over social media platforms for a fixed time period to allow experimentation would also be available. NB access to partner/associate websites and assets would not be available. Objective We hope to gain a comprehensive understanding of the social media strategy which would work best for ADCL, so that the company can make best use of its assets (testimonials, referrals, expertise) and secure and grow its market position.