Astrid Davies Consulting Limited (ADCL) seeks to receive a strategic sense-check for the proprietress, Astrid Davies, who is a solopreneuse running a microconsultancy.

The key focus for the project is to provide a dispassionate evaluation of the strategic decision-making within the company and its impact on the company's profitability. Simply put: what can Astrid do with what she has and offers, to make her business more profitable?

The project seeks to secure external advice on which service areas currently offered by ADCL yield the best short, medium, and long-term returns on investment. The yield should be measured in terms of revenue generated; the investment should be measured in terms of money and time/effort expended to achieve results.

The goal is to create a comprehensive analysis that will help the solopreneuse prioritise the services offered which offer the highest yield now and potential for future growth. The analysis should include specific attention to the allocation of resources. There is only one

director, and insufficient cashflow currently to permit the recruitment of staff beyond ad hoc

Virtual Assistant support. In this way Astrid very much is the single point of failure for her company, which isn't great.

The project will involve data collection, analysis, and strategic recommendations based on the findings. This will enable the solopreneuse to make informed decisions that maximise their ROI and support sustainable business growth.

Key tasks include:

• Collecting and analysing data on current business activities to deliver services for clients.
• Collecting and analysing data on current client profiles and their match against marketing avatars
• Evaluating the ROI of different service offers from the ADCL portfolio.
• Identifying high-impact areas for short, medium, and long-term profitability .
• Providing actionable recommendations for strategic decision-making, focus prioritisation and resource allocation.

Key things to note:

1 - ADCL is an ethical practice, and seeks to be a demonstrative force for good; and

2 - ADCL is passionate supporter of the sustainability agenda and seeks to support clients on

their transition towards net-zero and other responsible practices. This includes responsible

leadership and it is hoped that this would be a focus for additional/refocused services as

market matures.

The project will result in a detailed report and a presentation summarising the findings and recommendations.

Deliverables include:

- A comprehensive report outlining the ROI analysis.

- A list of services, prioritised on their ROI potential and profitability.

- Strategic recommendations for optimising time and financial investments.

- A powerpoint presentation summarising the key findings and recommendations (document

format please, not via a personal presentation by students).

• Director time. enthusiasm and support
• Online video calls (within work hours 09:00 - 19:00hrs UK time)
• Access to information, documents and spreadsheets to provide data
• Email consultations
• Suggestions for competitors here in UK (international comparison wouldn't work)
• LinkedIn testimonials for highest-performing students