Michelle Shum
Michelle Shum
Learner -
(1)
7
Fatih Tandogan
Fatih Tandogan
Founder, CEO
December 11, 2024
Individual endorsement
Key performance indicators (kpis) Strategic planning Digital marketing Social media marketing Influencer marketing Social media content creation Campaign management Audience segmentation Data analysis Sustainability strategies

Michelle Shum demonstrated exceptional leadership and dedication throughout the project. - Outstanding Leadership: Michelle consistently led meetings with clarity and focus, ensuring alignment within the team and maintaining project momentum. - Going the Extra Mile: She went above and beyond her responsibilities, contributing additional insights and deliverables that significantly enhanced the quality of the project. - Strong Communication: Her ability to effectively communicate ideas and coordinate tasks was instrumental in the team’s success. - Commitment to Excellence: Michelle’s dedication and proactive approach set a high standard and inspired her team members to perform at their best. Her contributions have been invaluable, and her skills and work ethic make her a standout team member.

Team feedback
It has been a pleasure working with Team 18 on this project. Here is my feedback on your performance and contributions: - Professionalism and Collaboration: The team demonstrated a strong commitment to the project, maintaining professionalism and effective communication. - Creativity in Campaign Ideas: Your creative input in developing sustainable brand outreach strategies aligned well with Minoa’s mission and values. Research and Analysis: We highly appreciated the thorough research and actionable insights you provided for our social media awareness campaign, which reflected your dedication. - Adaptability: Your ability to respond promptly to feedback and adapt your deliverables to Minoa's needs was commendable. Areas for Improvement: While the overall output was excellent, some aspects of the campaign required further refinement to align perfectly with Minoa’s branding, which the Team immediately addressed. Paying closer attention to these finer details could elevate the quality of future work. General Impression: Team 18 has shown a deep understanding of sustainable marketing and the nuances of Minoa’s brand identity. Your contributions have laid a strong foundation for our outreach efforts, and I am confident your work will have a lasting impact. Thank you for your hard work and dedication to this project. I look forward to seeing how you continue to grow and excel in your future endeavours.
Key performance indicators (kpis) Strategic planning Digital marketing Social media marketing Influencer marketing Social media content creation Campaign management Audience segmentation Data analysis Sustainability strategies
DIAL SFU
2024-2025 Business Process Improvement (Digital Transformation Management Program)
DIAL SFU
Minoa Home Inc.
Influence with Purpose: MINOA’s Sustainable Brand Outreach Project
Minoa Home Inc.