Heart Month and CHD Awareness Week (Feb 2022) campaign

Project Summary Assist with creation and deployment of virtual CHD (Congenital Heart Disease) Awareness Week campaign during Heart Month (February 2022) Project Scope Create innovative and market trending digital communication resources and social media campaign to help advocate and support children and adults living with Congenital Heart Disease (CHD). Project Objective Assist with campaign creation, logistics, social media content and scheduling of CHD Awareness campaign. Create multi channel digital resources. Create content and images that maximize impact and engagement on social media. Other duties may include: Identification of digital products and marketing trends, identification of groups that should be targeted, influence behaviour to maximize awareness and boost advocacy.

Digital Content Creation - Tik Tok/Reels

Number of individual students required: 6-8students OR Number of students required to work in team: 6 teams of 1 students or 3 teams of 2 -3 students OBJECTIVE: As a part of our social media marketing initiatives with Tik-Tok and Reels (Instagram), we’re looking for Video shooting to take on the video creating, shooting and editing component of this initiative. Around 10-20 videos (15 - 20 second each) need the final touches. FINAL PROJECT DELIVERABLES: At least 5 videos per student or 10 videos per team that’s gone through the video editing and approved TO SUCCEED AT THIS PROJECT, THE STUDENT WOULD NEED: An ability to pick up on new technology quickly Strongly preferred if you have a previous experience or training with video shooting; but happy to train the right candidateUltimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.

SEO and Social Media Strategy

Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords & Social media requirements to increase the number of followers/likes and share GANTT chart to plan out the social media content and when each activity will occur. Creating engaging content for prominent media websites Working with tools and programs for marketing majors to make promotional content. Students who complete the project through this program are eligible for the $1,400 Level UP stipend, paid by Riipen.

Market Data Collection and Entry

We want to get a list of all events we would be able to attend in 2023, and need a list made for where we can be vendors (and get some applications in as well).