Atlas Yoga Studio: Social Media and PR Campaign Development

Atlas Yoga Studio seeks to enhance its online presence and community engagement through a strategic social media and public relations initiative. The project involves creating and scheduling two comprehensive social media campaigns across Instagram, Facebook, and LinkedIn to promote both the studio and its school. Additionally, a complementary email campaign will be developed to reach existing and potential clients. The project also includes drafting a professional outreach letter to propose guest appearances on relevant podcasts, alongside compiling a targeted list of potential podcasts for collaboration. Finally, the team will brainstorm innovative public relations opportunities to re-establish Atlas Yoga Studio as a leading name in the yoga community. This project provides learners with the chance to apply marketing and communication strategies learned in class to real-world scenarios, enhancing their practical skills in digital marketing and public relations.

Atlas Studio Wellness Program Development

Atlas Studio is seeking to develop a comprehensive 40-day wellness program for a large organization, utilizing the Xperiencify app. The goal is to integrate various wellness activities such as meditation, mindfulness, yoga, yoga nidra, mudras, mantras, poetry, journaling prompts, and enquiry process activities into a cohesive program. The project involves mapping existing content to the app and identifying gaps where new content is needed. Additionally, the project requires scheduling the creation of new content and developing a project management chart to ensure timely completion. This initiative aims to enhance employee well-being through structured and engaging wellness activities, leveraging digital tools for accessibility and engagement.

Indigenous Yoga Program for At Risk Youth

To work with the founding director to create an educational program designed to give at risk youth access to the tools and technology of an indigenous informed yoga program. Collaborate on the content of the program based on SMART goals. Create a beta version of the course that can be tested with a group of students. Use the feedback to improve and create a final version of the course that can be launched in the Spring of 2024.

Creating Graphic Design Assets - Poster Series

Our company has had the same design assets for several years, and although we have enjoyed this branding, we are looking to revamp and update our brand book. This may involve: Creating a new a poster template that is new, but still aligned with our existing branding including fonts, colors, logo usage and imagery to be used. Meeting with the project manager to evaluate the choices made for the poster series to ensure it is aligned with company branding goals, and making any necessary revisions. Designing and presenting thumbnails for design assets (banner ad, illustration, infographic, etc) based on the branding guide to be included in a proposal and presented to the project manager. Executing the full designs for each branding asset, based on the approved thumbnails. Creating multiple thumbnails with different color schemes based on the colors in the branding guide. Creating camera ready art work that is ready to be printed