Product Launch Strategy
Project scope
Categories
Fashion design Communications Market research Competitive analysis Product or service launchSkills
marketing go-to-market strategy packaging and labeling new product development innovation research commercializationWe want to expand our product offering with a new line: innovative cosmetics products (creams and gels) based on the latest research on Hyaluronic Acid used in cosmeceuticals. We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new product. Initial questions to brainstorm include, but are not limited to:
1. Packaging strategy to provide an exciting unpacking experience and brand uniqueness
2. With whom should we partner on manufacturing, kitting, packaging, warehousing, and fulfillment? How complex is that and how much will it cost, realistically?
3. Who are our closest competitors and how do we differentiate ourselves?
4. How do we establish our brand: Build awareness, acquire customers, and defend any early success?
We are looking to gain alternative perspectives on potential marketing tactics and better understand the current competitive market.
I will provide a supervision and mentorship of at least 5 hours to each student
About the company
As a personal stylist based in Montreal, my goal is to help you find your unique style and create a visual identity, which will bring out your individuality and charisma as well as ooze confidence and project the right image through the clothes and accessories you wear.
Services I offer include:
- Personal Shopping:
A shopping trip to picked stores based on your budget and taste, a customized selection of clothes that are right for you;
- Your Best Colours;
- The Silhouette Analysis:
Analysis of your body type and counsel on cuts, fabrics, and styles, suggestions of the kinds of accessories that will most flatter your shape;
- Style Discovery:
Counsel on existing styles as well as helping you shape your own personal style;
- Wardrobe Detox:
Analysis of the entire seasonal wardrobe; organization of the existing clothes in outfits; creation of a customized shopping plan;
- Photoshoot Styling: advice on style, accessories, make-up, hair, photoshoot concept;