Marketing Management
Timeline
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January 15, 2021Experience start
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January 23, 2021Project Scope Meeting
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February 6, 2021Q&A: Interview with the company
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March 27, 2021Experience end
Timeline
-
January 15, 2021Experience start
-
January 23, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
February 6, 2021Q&A: Interview with the company
Depending on the purpose of the project, the second milestone will be the information gathering from the company.
-
March 27, 2021Experience end
Experience scope
Categories
Communications Market research Marketing strategySkills
digital marketing competitive analysis sales & marketing marketing strategyThis semester students working in groups of 5 to 6 will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge.The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.
Learners
Students will submit a 10 page report including their research, analysis, insights, and recommendations.
Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.
10-15 minute presentation of key findings and recommendations.
Project timeline
-
January 15, 2021Experience start
-
January 23, 2021Project Scope Meeting
-
February 6, 2021Q&A: Interview with the company
-
March 27, 2021Experience end
Timeline
-
January 15, 2021Experience start
-
January 23, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
February 6, 2021Q&A: Interview with the company
Depending on the purpose of the project, the second milestone will be the information gathering from the company.
-
March 27, 2021Experience end
Project Examples
Requirements
Examples include but are not limited to:
- Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
- Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
- Social Media: An analysis of how to leverage social media channels to reach different customer groups
- Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.
- Developing an integrated online/offline communication strategy with pop-up stores, outdoor display ads, and app features recommendations for a large fashion retailer promoting an app that encourages online shopping.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
January 15, 2021Experience start
-
January 23, 2021Project Scope Meeting
-
February 6, 2021Q&A: Interview with the company
-
March 27, 2021Experience end
Timeline
-
January 15, 2021Experience start
-
January 23, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
February 6, 2021Q&A: Interview with the company
Depending on the purpose of the project, the second milestone will be the information gathering from the company.
-
March 27, 2021Experience end